by Rachael Keshishian
When we’re not “making things happen” for our clients with marketing and public relations campaigns, the RCG team likes to have fun in the community. We enjoy attending events, giving back to local non-profits and networking over a pumpkin beer or two (and a Shocktop for Joel). Here are our top picks this fall.
ATTENTION: There’s a new item on the menu at Bagels and More in Town Center. Introducing The Midtown Muffin!
The Midtown Muffin is a lemon blueberry treat, voted on by residents and friends of Midtown at Town Center on Bonney Road.
What does it take to land a permanent spot on the menu at one of Town Center’s favorite bagel spots? A little creativity, some relationship-building and A LOT of taste testing.
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By Staff
Here’s the public relations reality:
You can talk all day about your company and the great work it does.
Or you can sit people down for three minutes and SHOW them what you’re all about.
Have you ever done a poll or questionnaire of your employees, clients or general audience?
What about gather information…on people…for anything at all? Of course you have.
Well, there’s an easier way, and it’s a tactic I use all the time on various public relations projects.
Google Forms.
The RCG University idea began, like most of ours do, around the table in staff meeting.
Danny volunteered to lead the inaugural program on “Content Marketing” on August 7. The lunch booked up quickly, and the attendees loved it. When we announced the LinkedIn seminar for this September 4, it booked up within a week!
By: Lauren Ambrose, RCG Intern
Earlier this week, I stopped to grab my daily coffee and slid one of the bright green Starbucks sleeves onto my cup. On it was a quotation from Oprah Winfrey that read, “No experience is ever wasted. Everything has meaning.”
As I leave RCG after my summer internship, the quote had a lot of relevance to me. From writing to editing to tagging along at events, I have learned first-hand what it means to do meaningful work in public relations — work that exudes passion and makes a difference in the community. Here are the eight lessons I have learned in my time as the RCG intern:
By Lauren Ambrose, RCG Intern
Extra, Extra! Read all about it…or not?
In a study released this week on Poynter.org, newspaper readership is dwindling and so are the people who provide the content.
By: Jessica Bensten
Let me tell you a little story.
Years ago, I drove through downtown Norfolk following an appointment with my two-year-old son, Jackson. We were about to pass Sentara Norfolk General when he yelled “Dat’s where Pa is!” When I looked over to see what he was talking about, he pointed to the Sentara logo on the side of the hospital. Even as a toddler, he had seen his grandpa’s Sentara badge and company polo shirt.
That’s what logos do. They connect your business with a symbol, which serves as a visual foundation for recognition. And once your logo is recognizable, the public will associate it with your reputation. It’s no wonder Jackson perked up; he probably thought the hospital was a place for ice cream, toys and fun — just like with “Pa.”
Consumers are smart, and let’s face it, a little snobby. They look at your logo and see whether you paid a professional to do it or created it yourself in Microsoft Word. You may not always judge a book by its cover, but it sure does sway opinion on whether you put it back on the shelf. Companies have perfected their own logos for years. Check out these well-recognized logos and see what we’re talking about.
Designing a logo is no small task. If you re-brand your company or start fresh, here are suggestions from our experience that should help you in that initial meeting.
We love working with companies on their creative branding. Here are a few logos we completed recently for our clients:
If you need a company logo, we’d love to help! We can create something unique for your business, whether your demographic is businesspeople…or you know, toddlers 🙂
Contact us to get started at 456-5212!
By Staff
CBDA, meet “content marketing.”
On Thursday, June 19, RCG’s Danny Rubin held a 20-minute presentation on the importance of content marketing for company websites.
The discussion happened directly after a luncheon for the Central Business District Association (CBDA) at the Westin Virginia Beach Town Center in the Viceroy room, which is adjacent to the main room for the luncheon.
What did Danny talk about?
Through a focused, engaging presentation, Danny explained the importance of “content marketing,” which is fast becoming the industry standard marketing model. With a solid “content” strategy in place, your business will separate itself from the competition and strengthen its trust and credibility with clients and customers.
Learn more about RCG’s expertise with content marketing.
Any questions? Email Danny at danny@rubincommunications.com.
See you Wednesday!
