By: Jessica Bensten

Here’s a humorous look at graphic design, and why your business should be using a professional for marketing and public relations materials.

1. Just because Microsoft Word, PowerPoint and Publisher allow you to design, doesn’t mean you should. Put the textbox down.
2. Professional designers can help you avoid pitfalls with a printer. Ever had the most beautiful royal blue artwork come back as a purple brochure? We know what to do.
3. Give your ideas to a designer, and they can morph into something even better than you imagined.
4. The shelf life of a good piece makes the investment worth it.
5. People can tell the difference. Get a nice brochure in the mail? You’ll stop and look at it. Drive by a catchy billboard? You’ll chuckle and remember. And when your professional, polished ad sits beside an amateur one in the newspaper, people take notice.
6. Sometimes it’s hard to tell the resolution of a photo until it’s too late. That’s not the case when you work with professionals – they know what 300 dpi looks like.
7. You’ll be proud of the artwork. Instead of making excuses when you lay down the business card printed at home and apologizing that you don’t have “real cards” done yet…you’ll get compliments.
8. When a charity asks you to forward a vector version of your logo to put on a banner or a high res PDF of the most recent ad…you’ll actually have all those things!
9. When it comes to business, most people judge the book by its cover. Make sure people judge your marketing (i.e. website, brochure, logo, ads, etc.) in favorable light.
10. We’ve been doing graphic design a long time. Just trust us.

For more information on how to get started with our professional creative team, call us at 456-5212 or RCG Creative Services Director Jessica Bensten at jessica@rubincommunications.com.