Tag: cbda

By Staff

In five years, every company will do content marketing.

Start now and be five years ahead.

Content marketing is a fancy digital term that means, in plain English, “share knowledge with your audience.”

At Rubin Communications Group, the decision to create a blog (see our blog here) and leverage our PR/marketing insight has taken our website to #1 in a critical Google search and allowed us to communicate with our immediate network in a more meaningful way.

And here’s the kicker: content marketing is FREE.

You don’t need to buy pricey ads in newspapers and magazines. All it takes is a consistent plan to “share knowledge” and answer questions about the work you do. Those answers, in turn, build trust and credibility with your audience.

At RCG, we enjoy helping clients develop rock-solid “content marketing” plans. We first sit down with your staff and understand your business and audience. Then, we map out a clear, attainable plan to ensure you offer valuable content month by month in a variety of ways (ex: blog posts, e-newsletter).

A one-hour content conversation with RCG could change the way you market your company forever.

Ready to get started? Check out our PowerPoint presentation on content marketing and read more about our content services.

After that, give us a call (757-456-5212) or send an email to Danny Rubin, RCG’s “content” guy (danny@rubincommunications.com).

By Staff

CBDA, meet “content marketing.”

On Thursday, June 19, RCG’s Danny Rubin held a 20-minute presentation on the importance of content marketing for company websites.

The discussion happened directly after a luncheon for the Central Business District Association (CBDA) at the Westin Virginia Beach Town Center in the Viceroy room, which is adjacent to the main room for the luncheon.

What did Danny talk about?

Through a focused, engaging presentation, Danny explained the importance of “content marketing,” which is fast becoming the industry standard marketing model. With a solid “content” strategy in place, your business will separate itself from the competition and strengthen its trust and credibility with clients and customers.

Learn more about RCG’s expertise with content marketing.

Any questions? Email Danny at danny@rubincommunications.com.

See you Wednesday!