By: Rachael Keshishian and Jessica Bensten
Whether you receive daily news from an app, email, text message or delivered onto your driveway each morning, we all have our preferences.
But did you know Hampton Roads has more to offer than the average consumer realizes?
To shine a light on lesser-known local media outlets, we compiled a list of our favorites. There really is something for everyone.
In fall 2018, Zeiders American Dream Theater (known to locals as “The Z”), recruited RCG to publicize its grand opening and inaugural Proteus Festival, a three-day celebration of music, arts and film in early October 2018.
We did just that, creating a media blitz that included everything from print, like this cover of “pulse” (the entertainment section of The Virginian-Pilot), to TV, radio and social media exposure.
We garnered media coverage from the following outlets. In total, the three local stations CBS, NBC and ABC mentioned the Zeiders grand opening 32 times between September 18 and October 9, 2018.
The exposure led to a packed house for the grand opening, which provided momentum to launch the creative and theatrical hub in the city’s Town Center district.
The Virginia Dental Association (VDA) and its foundation had a big week of statewide press coverage February 23-27.
Rubin Communications is proud to work with Wheelabrator Portsmouth, a waste-to-energy facility that provides steam to the Norfolk Naval Shipyard and disposes of solid waste in a way that is environmentally safe and decreases reliance on fossil fuels such as coal and oil.
Happy holidays from the RCG team!
All year, we wrote blog posts about our current projects and best practices for PR/marketing. We believe 100% in the power of content marketing and use our blog to spread our knowledge and services.
We looked back at our site traffic in 2014 to uncover our most popular blog posts. Here are the top five.
Any website, no matter when it was launched, must have new content on a regular basis. Your audience needs a reason to visit your site, and helpful, creative articles are the smartest way to bring people through the door week after week. In addition, Google has altered its search algorithm to boost sites with the most relevant, insightful information. That’s why “content marketing,” as it’s called, matters more than ever.
Every blog post or article we write starts with the same question: what’s the most essential information we can provide?
• What concerns people about your business? What don’t they understand?
• What keeps someone from becoming a customer?
• How can we answer someone’s question in a way that’s relevant and meaningful?
At RCG, we practice what we preach. Take a look at some of our recent blog posts and the consider this: our efforts blogging on a weekly basis — and filling our site with meaningful content — have made us a top search result for “public relations virginia“.
Public Relations 101: How to Make Your Grand Openings Memorable
15 Powerful Memes on Effective Public Relations/Marketing
10 Media Outlets To Know in Hampton Roads
The RCG content marketing strategy impacts your core audience (vendors and clients) as well as new people on a weekly basis. With our guidance, you will have a comprehensive online marketing campaign in line with today’s best practices.
We also strongly believe in the power of an e-newsletter, a critical part of your marketing toolkit. That way, you consistently remind people of your services and demonstrate expertise in the most important place to reach customers today: their inbox.
We are happy to customize a plan that works for your team. Email RCG Account Manager Danny Rubin at danny@rubincommunications.com with any questions.
Company Representative Will Reveal Amount Outside Chesterfield Nursing Home During August 19 Event to Benefit Small Businesses and Senior Housing Facilities
What? Queen of Virginia Skill & Entertainment to
Announce Multi-Million Dollar Tax Payment to Virginia’s COVID-19 Relief Fund During Pizza for Providers Event in Chesterfield County
When? Wednesday August 19, 11:30 am outside Lucy Corr Nursing Home
Where? 6800 Lucy Corr Boulevard, Chesterfield, VA 23832
Who? Representative of Queen of Virginia Skill, Lucy Corr Nursing Facility
Why? To support three restaurants that experienced revenue declines during pandemic; and three nursing homes, which have done heroic work to keep COVID19 out of their buildings (more…)
Not all the work we do or time we allot at Rubin Communications Group is compensated.
We adopt charities, serve on boards, offer free advice and make donations, often to events that are meaningful to our clients.
Give Local 757, an annual event coordinated by the three major community foundations in the region (Peninsula, Southeast and Hampton Roads) reach out to Joel Rubin. Not knowing exactly what he was getting into, he agreed to help with PR on a pro-bono basis, in exchange for our logo being placed on all promotion. (more…)
It’s sobering to see a document with the words “Last Will and Testament” and my full legal name beneath them.
As the mother of two 20-something children, I know I need one, but I can’t help but imagine myself as a murder victim in an Agatha Christie mystery. (Make that “True Detective” episode for anyone not in my age cohort.)
Since I cover health issues, I paid close attention to the advance medical directive I signed as part of the package. (more…)
A public relations disaster in a public restroom: a soap dispenser with no soap, a dirty countertop or worst of all, an empty toilet paper roll.
We shudder at the thought.
But not all public bathrooms are doing it wrong! There are plenty of people who take their facilities above and beyond in cleanliness and design to offer patrons a positive experience. That’s why RCG created the Best Restroom Contest for our client, Cintas, and its hygiene division.
