In fall 2018, Zeiders American Dream Theater (known to locals as “The Z”), recruited RCG to publicize its grand opening and inaugural Proteus Festival, a three-day celebration of music, arts and film in early October 2018.
We did just that, creating a media blitz that included everything from print, like this cover of “pulse” (the entertainment section of The Virginian-Pilot), to TV, radio and social media exposure.
We garnered media coverage from the following outlets. In total, the three local stations CBS, NBC and ABC mentioned the Zeiders grand opening 32 times between September 18 and October 9, 2018.
- WTKR NewsChannel 3 (CBS affiliate)
- WAVY TV 10 (NBC affiliate)
- WVEC TV (ABC affiliate)
- Southside Daily (online newspaper covering Va Beach)
- AltDaily (news and culture online magazine)
- Coastal Virginia magazine
The exposure led to a packed house for the grand opening, which provided momentum to launch the creative and theatrical hub in the city’s Town Center district.
