Rubin Communications Leads Seminar on Content Marketing

Tag: norfolk

Rubin Communications Leads Seminar on Content Marketing

By Staff

CBDA, meet “content marketing.”

On Thursday, June 19, RCG’s Danny Rubin held a 20-minute presentation on the importance of content marketing for company websites.

The discussion happened directly after a luncheon for the Central Business District Association (CBDA) at the Westin Virginia Beach Town Center in the Viceroy room, which is adjacent to the main room for the luncheon.

What did Danny talk about?

Through a focused, engaging presentation, Danny explained the importance of “content marketing,” which is fast becoming the industry standard marketing model. With a solid “content” strategy in place, your business will separate itself from the competition and strengthen its trust and credibility with clients and customers.

Learn more about RCG’s expertise with content marketing.

Any questions? Email Danny at danny@rubincommunications.com.

See you Wednesday!

 

 

15 Powerful Memes on Effective Public Relations/Marketing

By Staff

Social media campaigns are an integral part of what we do here at Rubin Communications.

Rachael, Danny, Ashley and Jessica are always coming up with new ways to reach target audiences with compelling and “shareable” content. Because, as we’ve stated before: Content Is King.

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Public Relations and the Importance of Corporate Social Responsibility

By Staff

Every Monday morning, our staff sits down with coffee, breakfast and ideas. We take turns going around the table and discussing where we are on projects, what’s on the grid for this week and what we can do for our clients.

This week we happened upon the topic of a recent PR Tactics article about Corporate Social Responsibility, which is a company’s obligation to conduct its business in a manner that positively impacts its community. At RCG, we take this role seriously; each of us volunteers our public relations knowledge for pro-bono work.

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RCG Rolls Out the Red Carpet — and the Media Comes Calling

By RCG Staff

On Sunday, January 19, RCG’s Danny Rubin put out a call to the Hampton Roads “paparazzi,” and it worked like a charm.

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5 Smart Tips to Create a Corporate Video with Impact

By Danny Rubin

Time and again, we see business owners who create a corporate video to promote the work they do and the proud employees who help them. We think videos are a terrific marketing tool that will “sell” for you, even if you’re not in the room when someone watches.

That being said, we often observe people create videos with all the wrong qualities and what could have been a memorable product falls flat. Very flat.

That’s why we want to share our five keys to corporate video success. At the bottom, you’ll see a video we recently finished that incorporates all five components.

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Rubin Communications Group Unveils New Web Site

After many weeks of brainstorming, designing and re-designing, the new RCG Web site is open for business.

We think it’s high time to polish our image and showcase our people, clients and services in a fresh way. Take a tour of our new online digs. Here’s what you’ll find:

  • Enhanced home page. See the latest news on RCG and our clients through a colorful slideshow; the photos and stories change often so make sure to come back and see what we’re up to.
  • Our new blog. Led by RCG’s Danny Rubin and Rachael Keshishian, the company blog will feature PR/communications strategies, RCG announcements and all kinds of creative ideas that make a blog worth reading.
  • Social feeds. Monitor RCG across a range of social media channels. We’re always posting, sharing, tweeting or re-tweeting about something.
  • Our services: From branding and advertising to comprehensive social media campaigns and SEO-driven research, RCG does it all.
  • Newsroom. If you see a news story about one of our clients, chances are we’re behind it. RCG clients want their stories told, and we have the tools, resources and relationships in media to make it happen

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