Rubin Communications Leads Seminar on Content Marketing

Tag: marketing

Rubin Communications Leads Seminar on Content Marketing

By Staff

CBDA, meet “content marketing.”

On Thursday, June 19, RCG’s Danny Rubin held a 20-minute presentation on the importance of content marketing for company websites.

The discussion happened directly after a luncheon for the Central Business District Association (CBDA) at the Westin Virginia Beach Town Center in the Viceroy room, which is adjacent to the main room for the luncheon.

What did Danny talk about?

Through a focused, engaging presentation, Danny explained the importance of “content marketing,” which is fast becoming the industry standard marketing model. With a solid “content” strategy in place, your business will separate itself from the competition and strengthen its trust and credibility with clients and customers.

Learn more about RCG’s expertise with content marketing.

Any questions? Email Danny at danny@rubincommunications.com.

See you Wednesday!

 

 

The ABCs of RCG

By Staff

Joel began Rubin Communications in 1991 after a 15-year broadcasting career. His connections to local reporters and editors, as well as government and business leaders, made for a natural transition into a career in public relations.

It’s been nearly 25 years and many (many!) more clients since the beginning of Rubin Communications. To have a little fun with this week’s blog, we took a trip down memory lane and compiled an alphabetical listing of some our past and current clients. The easy part was finding the clients to match the letter; the hard part was deciding just which project or client to highlight. (more…)

15 Powerful Memes on Effective Public Relations/Marketing

By Staff

Social media campaigns are an integral part of what we do here at Rubin Communications.

Rachael, Danny, Ashley and Jessica are always coming up with new ways to reach target audiences with compelling and “shareable” content. Because, as we’ve stated before: Content Is King.

(more…)

Public Relations and the Importance of Corporate Social Responsibility

By Staff

Every Monday morning, our staff sits down with coffee, breakfast and ideas. We take turns going around the table and discussing where we are on projects, what’s on the grid for this week and what we can do for our clients.

This week we happened upon the topic of a recent PR Tactics article about Corporate Social Responsibility, which is a company’s obligation to conduct its business in a manner that positively impacts its community. At RCG, we take this role seriously; each of us volunteers our public relations knowledge for pro-bono work.

(more…)

How to Improve Everything You Write in Three Minutes or Less

By Staff

This week’s post comes from News To Live By, the blog written by RCG Account Manager Danny Rubin. News To Live By highlights the career advice “hidden” in the latest headlines.

Use Danny’s simple method to quickly sharpen any public relations or marketing project.

(more…)

7 Essential Public Relations and Marketing Needs for a New Business

Are you starting a new business from the ground up or opening a location in Hampton Roads? The team at Rubin Communications Group excels at getting a company up to speed in all phases of marketing and communications.
We created a seven-step process to ensure you are ready to showcase your business and capture invaluable media coverage about the big opening.

(more…)

How to Use a Company Blog to Generate Business Leads

By Danny Rubin

I recently wrote the column below for my blog News To Live By, which shows Millennials the career advice and leadership lessons “hidden” in the day’s top stories. The goal of a blog, in general, is to be as useful for the reader as possible.

In the piece, I give step-by-step instructions for writing critical work-related emails. My hope is that the reader will find all five email templates extremely useful.

Think about your own company blog. Are you offering real value as it relates to your area of expertise? What does your audience need to know? What are their questions, concerns and hangups? Are you meeting that need?

Contact me today (danny@rubincommunications.com) for help crafting smart content on your blog that will get noticed and generate business leads. 

Here’s the opening section of the blog post:

(more…)

RCG Rolls Out the Red Carpet — and the Media Comes Calling

By RCG Staff

On Sunday, January 19, RCG’s Danny Rubin put out a call to the Hampton Roads “paparazzi,” and it worked like a charm.

(more…)

5 Smart Tips to Create a Corporate Video with Impact

By Danny Rubin

Time and again, we see business owners who create a corporate video to promote the work they do and the proud employees who help them. We think videos are a terrific marketing tool that will “sell” for you, even if you’re not in the room when someone watches.

That being said, we often observe people create videos with all the wrong qualities and what could have been a memorable product falls flat. Very flat.

That’s why we want to share our five keys to corporate video success. At the bottom, you’ll see a video we recently finished that incorporates all five components.

(more…)

5 Questions Every Business Owner Needs to Ask in 2014

By RCG Staff

After you pop the champagne and toast 2014 (and shake off the hangover), it’s time to refocus and think critically about the year ahead. Are you positioning your business for a profitable next twelve months?

Use these five questions as a guideline to ensure you dot all your “i’s” and cross your…well, you get the idea.

(more…)

← Older Entries
Newer Entries →

Talk to Us


Phone: 757.456.5212

Contact Us

© 2024 Rubin Communications Group | Public Relations, Content Marketing and Creative Branding for Virginia Beach, Norfolk and All of Hampton Roads