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Tag: marketing
By Staff
Here’s the public relations reality:
You can talk all day about your company and the great work it does.
Or you can sit people down for three minutes and SHOW them what you’re all about.
Have you ever done a poll or questionnaire of your employees, clients or general audience?
What about gather information…on people…for anything at all? Of course you have.
Well, there’s an easier way, and it’s a tactic I use all the time on various public relations projects.
Google Forms.
The RCG University idea began, like most of ours do, around the table in staff meeting.
Danny volunteered to lead the inaugural program on “Content Marketing” on August 7. The lunch booked up quickly, and the attendees loved it. When we announced the LinkedIn seminar for this September 4, it booked up within a week!
A public relations disaster in a public restroom: a soap dispenser with no soap, a dirty countertop or worst of all, an empty toilet paper roll.
We shudder at the thought.
But not all public bathrooms are doing it wrong! There are plenty of people who take their facilities above and beyond in cleanliness and design to offer patrons a positive experience. That’s why RCG created the Best Restroom Contest for our client, Cintas, and its hygiene division.
By: Lauren Ambrose, RCG Intern
Earlier this week, I stopped to grab my daily coffee and slid one of the bright green Starbucks sleeves onto my cup. On it was a quotation from Oprah Winfrey that read, “No experience is ever wasted. Everything has meaning.”
As I leave RCG after my summer internship, the quote had a lot of relevance to me. From writing to editing to tagging along at events, I have learned first-hand what it means to do meaningful work in public relations — work that exudes passion and makes a difference in the community. Here are the eight lessons I have learned in my time as the RCG intern:
By Lauren Ambrose, RCG Intern
Extra, Extra! Read all about it…or not?
In a study released this week on Poynter.org, newspaper readership is dwindling and so are the people who provide the content.
It’s everyone’s favorite time of year – Canada’s Best Restroom Season!
In preparation for the annual contest on behalf of my client Cintas, I took the time to educate myself on Canada’s new anti-spam legislation (CASL) that went into effect on July 1. Corporations that violate the law are threatened with fines from $1 to $10 million, so I reached out to my contacts at the Canadian Public Relations Society, read and researched articles online and talked to CASL experts across Canada to be sure I remained in compliance. It’s important to stay up on industry information and protect my client from unintentionally breaking the law.
By Danny Rubin
No, it’s not Facebook. It isn’t Twitter. And it’s not LinkedIn, Pinterest, Instagram or Flooger (OK, I made the last one up).
Despite the MANY social media options on the market, the #1 way to reach customers is still email marketing.
Why?
First, The New York Times says so. But if you need MORE proof…
By Staff
In five years, every company will do content marketing.
Start now and be five years ahead.
Content marketing is a fancy digital term that means, in plain English, “share knowledge with your audience.”
At Rubin Communications Group, the decision to create a blog (see our blog here) and leverage our PR/marketing insight has taken our website to #1 in a critical Google search and allowed us to communicate with our immediate network in a more meaningful way.
And here’s the kicker: content marketing is FREE.
You don’t need to buy pricey ads in newspapers and magazines. All it takes is a consistent plan to “share knowledge” and answer questions about the work you do. Those answers, in turn, build trust and credibility with your audience.
At RCG, we enjoy helping clients develop rock-solid “content marketing” plans. We first sit down with your staff and understand your business and audience. Then, we map out a clear, attainable plan to ensure you offer valuable content month by month in a variety of ways (ex: blog posts, e-newsletter).
A one-hour content conversation with RCG could change the way you market your company forever.
Ready to get started? Check out our PowerPoint presentation on content marketing and read more about our content services.
After that, give us a call (757-456-5212) or send an email to Danny Rubin, RCG’s “content” guy (danny@rubincommunications.com).
