Let me ask you a question, and I need an honest answer.
When is the last time you had new content on your company’s website? It could be a blog post, client success story, new company service or something else entirely.
If the answer is “several months” or, worse yet, “I’m not sure,” then it’s time to freshen up your website with new content.
By Amanda Gladstone, RCG Intern
Content marketing is a huge part of the work we do at RCG. That’s why we had to showcase this article from Public Relations Tactics, one of our favorite online destinations.
In the article called The Standout Search: Creating Smarter Content to Generate Bigger Results by Stephen Dupont, APR, the author argues your content must make a great first impression on the customer or client.
Major points from the article:
First impressions are everything, and it is vital to ensure that your content makes the most memorable impression. Instead of focusing on quantity, focus on the content’s originality, relevance, credibility and ability to provide the solution the consumer needs.
Happy holidays from the RCG team!
All year, we wrote blog posts about our current projects and best practices for PR/marketing. We believe 100% in the power of content marketing and use our blog to spread our knowledge and services.
We looked back at our site traffic in 2014 to uncover our most popular blog posts. Here are the top five.
By Staff
Content marketing is a fancy digital term that means, in plain English, “share knowledge with your audience.”
At Rubin Communications Group, the decision to create a blog (see our blog here) and leverage our PR/marketing insight has taken our website to #1 in a critical Google search and allowed us to communicate with our immediate network in a more meaningful way.
You don’t need to buy pricey ads in newspapers and magazines. All it takes is a consistent plan to “share knowledge” and answer questions about the work you do. Those answers, in turn, build trust and credibility with your audience.
At RCG, we enjoy helping clients develop rock-solid “content marketing” plans. We first sit down with your staff and understand your business and audience. Then, we map out a clear, attainable plan to ensure you offer valuable content month by month in a variety of ways (ex: blog posts, e-newsletter).
A one-hour content conversation with RCG could change the way you market your company forever.
Ready to get started? Check out our PowerPoint presentation on content marketing and read more about our content services.
After that, give us a call (757-456-5212) or send an email to Danny Rubin, RCG’s “content” guy (danny@rubincommunications.com).
By Staff
CBDA, meet “content marketing.”
On Thursday, June 19, RCG’s Danny Rubin held a 20-minute presentation on the importance of content marketing for company websites.
The discussion happened directly after a luncheon for the Central Business District Association (CBDA) at the Westin Virginia Beach Town Center in the Viceroy room, which is adjacent to the main room for the luncheon.
What did Danny talk about?
Through a focused, engaging presentation, Danny explained the importance of “content marketing,” which is fast becoming the industry standard marketing model. With a solid “content” strategy in place, your business will separate itself from the competition and strengthen its trust and credibility with clients and customers.
Learn more about RCG’s expertise with content marketing.
Any questions? Email Danny at danny@rubincommunications.com.
See you Wednesday!
By Danny Rubin
I recently wrote the column below for my blog News To Live By, which shows Millennials the career advice and leadership lessons “hidden” in the day’s top stories. The goal of a blog, in general, is to be as useful for the reader as possible.
In the piece, I give step-by-step instructions for writing critical work-related emails. My hope is that the reader will find all five email templates extremely useful.
Think about your own company blog. Are you offering real value as it relates to your area of expertise? What does your audience need to know? What are their questions, concerns and hangups? Are you meeting that need?
Contact me today (danny@rubincommunications.com) for help crafting smart content on your blog that will get noticed and generate business leads.
Here’s the opening section of the blog post:
