Happy holidays from the RCG team!

All year, we wrote blog posts about our current projects and best practices for PR/marketing. We believe 100% in the power of content marketing and use our blog to spread our knowledge and services.

We looked back at our site traffic in 2014 to uncover our most popular blog posts. Here are the top five.

Enjoy, and Happy New Year!

1. 10 Media Outlets To Know in Hampton Roads

Familiar with The Shopper? VB Nightlife? The Health Journal?

Check out ten local media sources you might not know about.

2. Rubber Duck Makes a Huge Splash for Local Museum

Remember the giant yellow duck in the Hague in Norfolk this past May? The duck was a brilliant PR concept conceived by the team at the Chrysler Museum of Art, and we wrote about why the campaign was so effective.

Admit it…you took a selfie by the duck like everyone else.

3. 15 Powerful Memes on Effective Public Relations/Marketing

We posted our favorite “RCG Communication Tips” and highlighted the importance of fun memes on social media.

4. How to Improve Everything You Write in Three Minutes or Less

RCG Vice President Danny Rubin shared quick tips on how to remove excess words and sharpen your message.

5. 7 Essential Public Relations and Marketing Needs for a New Business

From a logo to an announcement press release, we showed you how to promote a new business the right way.

What It All Means

Our most popular blog posts provide great insight into the kind of content you should produce on your own company blog.

The best stuff we produced offers practical tips (“10 Media Outlets to Know”) as well as critical analysis (rubber duck).

Bottom line: if you give your audience useful information, they will read it and share it with others.

As you craft blog posts in 2015, always ask: do I create value for someone else and demonstrate my expertise in the field?

If the answer is yes, then you’re on your way to blog posts with impact!