Eight Subtle Public Speaking Habits That Make a Real Difference

Category: PR/Marketing Strategies

Eight Subtle Public Speaking Habits That Make a Real Difference

By Lauren Ambrose

RCG team members may not always make our beds in the morning, but now we’re thinking twice after a speech from Naval Adm. William McRaven.

In his recent commencement speech at the University of Texas at Austin, McRaven shares poignant lessons from his decorated naval career. It all starts with the first chore of the day. “Making the bed is a little task that reinforces how the little things in life matter,” says McRaven.

Since its upload on May 19, 2014, the video of McRaven’s address has gone viral — over 1.6 million views in just two weeks.  (more…)

How to Improve Everything You Write in Three Minutes or Less

By Staff

This week’s post comes from News To Live By, the blog written by RCG Account Manager Danny Rubin. News To Live By highlights the career advice “hidden” in the latest headlines.

Use Danny’s simple method to quickly sharpen any public relations or marketing project.

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10 Media Outlets To Know in Hampton Roads

By: Rachael Keshishian and Jessica Bensten

Whether you receive daily news from an app, email, text message or delivered onto your driveway each morning, we all have our preferences.

But did you know Hampton Roads has more to offer than the average consumer realizes?

To shine a light on lesser-known local media outlets, we compiled a list of our favorites. There really is something for everyone.

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How Do You Quantify ROI in Traditional Public Relations?

By Staff

The trend in marketing and PR today is to lean heavily on “big data” and use every analytic tool in sight to maximize, optimize and fine tune a campaign. At RCG, we rely on Facebook insights and Google Analytics to show us which posts do the best and how we can increase engagement on clients’ web and social media pages.

When it comes to ROI for traditional PR, the answers aren’t always so cut and dry. How does a client know the investment is worth it? 

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7 Essential Public Relations and Marketing Needs for a New Business

Are you starting a new business from the ground up or opening a location in Hampton Roads? The team at Rubin Communications Group excels at getting a company up to speed in all phases of marketing and communications.
We created a seven-step process to ensure you are ready to showcase your business and capture invaluable media coverage about the big opening.

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Why We Love LinkedIn

With Valentine’s Day just a couple days away, love is in the air.

You know what makes our hearts skip a beat? Using social media as a free way to expand our network and reach those we may not have reached before. Oh, the passion!

Our current favorite is LinkedIn. LinkedIn is the largest professional social network, helping contacts build an online resume by giving companies and employers a place to showcase their employees, job openings, products and services offered. LinkedIn allows you to share ideas and opportunities by creating business connections. (more…)

How to Use a Company Blog to Generate Business Leads

By Danny Rubin

I recently wrote the column below for my blog News To Live By, which shows Millennials the career advice and leadership lessons “hidden” in the day’s top stories. The goal of a blog, in general, is to be as useful for the reader as possible.

In the piece, I give step-by-step instructions for writing critical work-related emails. My hope is that the reader will find all five email templates extremely useful.

Think about your own company blog. Are you offering real value as it relates to your area of expertise? What does your audience need to know? What are their questions, concerns and hangups? Are you meeting that need?

Contact me today (danny@rubincommunications.com) for help crafting smart content on your blog that will get noticed and generate business leads. 

Here’s the opening section of the blog post:

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5 Smart Tips to Create a Corporate Video with Impact

By Danny Rubin

Time and again, we see business owners who create a corporate video to promote the work they do and the proud employees who help them. We think videos are a terrific marketing tool that will “sell” for you, even if you’re not in the room when someone watches.

That being said, we often observe people create videos with all the wrong qualities and what could have been a memorable product falls flat. Very flat.

That’s why we want to share our five keys to corporate video success. At the bottom, you’ll see a video we recently finished that incorporates all five components.

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5 Questions Every Business Owner Needs to Ask in 2014

By RCG Staff

After you pop the champagne and toast 2014 (and shake off the hangover), it’s time to refocus and think critically about the year ahead. Are you positioning your business for a profitable next twelve months?

Use these five questions as a guideline to ensure you dot all your “i’s” and cross your…well, you get the idea.

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Holiday Mad Libs for Your Office

Remember Mad Libs?  It’s been awhile, right?

We’ve seen a few holiday-themed versions of Mad Libs stories circulating around Pinterest this week, and we thought…wouldn’t it be fun to write a holiday-themed press release?

Without further ado, here’s a little fun to circulate around your office this week. I wouldn’t suggest actually submitting this to the news media, unless Rudolph is really joining your company. But share your funny Mad Libs with us here on our blog, or take a photo and post it on Facebook.

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