WestJet’s Brilliant PR Move Reminds Us to Give Memorably

Category: PR/Marketing Strategies

WestJet’s Brilliant PR Move Reminds Us to Give Memorably

By Jessica Bensten and Rachael Keshishian

Our hats are off to WestJet airlines this week. The WestJet Christmas Miracle idea has, quite literally, taken off.

Unsuspecting passengers were asked by Santa Claus what they really wanted for Christmas before boarding a flight in Canada. When they landed, wrapped presents addressed to each passenger slid down into the baggage carousel and the rest is Internet history. As of today, the video has over 7 million likes on YouTube. If you hadn’t heard of WestJet, you have now! (more…)

Companies Earn Praise, Public Goodwill By Staying Closed on Thanksgiving

By Danny Rubin

Thanksgiving used to be a sacred American holiday, and no company would even imagine opening the doors to do business.

Slowly, Turkey Day has morphed into “Gray Thursday,” in which major chains flip on the lights during the holiday to make a few extra bucks. At the same time, several other retailers decided to stay closed and give its employees the time off.

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Health Care Reform — Timing is Everything in Effective Media Relations

By Jessica Bensten

Creative Director, Rubin Communications Group

The media occasionally needs experts, no more so than when a complex subject must be reported and explained to viewers.

The Affordable Care Act was such an event.

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Tickets on Sale Now for the 21st Annual Kiwanis Harbor Party

by Danny Rubin

Account Manager, Rubin Communications Group

Imagine eating delicious seafood, talking one-on-one with candidates for statewide and local office AND raising money for worthwhile charities. Oh, and did we mention the gorgeous view of the Elizabeth River?

Since 1993, the Kiwanis Club has raised more than $1 million for nonprofits across Hampton Roads at the annual harbor party and seafood fest in Norfolk’s Town Point Park. Tickets are on sale now for the 2013 party, which promises all-you-can-eat seafood and cold beer in addition to meet-and-greets with local political figures. (more…)

Two Recent RCG Projects Highlight the Importance of Video Marketing

by Danny Rubin

Account Manager, Rubin Communications Group

You can tell people about your company’s great work…or you can show them.

At Rubin Communications, we believe strongly in the use of high-quality video to help people tell their stories. In the past month, we’ve produced two videos to bring a client’s great work to life.

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Why You Shouldn’t Have ‘Education’ at the Top of Your Resume

by Danny Rubin

Account Manager, Rubin Communications Group

This post comes from Danny’s blog News To Live By, in which he shows Millennials the career advice *hidden* in the news. Click here to get two free chapters of his new ebook: “25 Things Every Young Professional Should Know by Age 25.”

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Resumes? Who needs them!

That’s the thinking of folks at LinkedIn, who recently announced you can use the professional network to apply for jobs — and you don’t even need a resume.

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