ATTENTION: There’s a new item on the menu at Bagels and More in Town Center. Introducing The Midtown Muffin!
The Midtown Muffin is a lemon blueberry treat, voted on by residents and friends of Midtown at Town Center on Bonney Road.
What does it take to land a permanent spot on the menu at one of Town Center’s favorite bagel spots? A little creativity, some relationship-building and A LOT of taste testing.
by Danny Rubin
E-newsletters are a marketing and public relations essential. In fact, I wrote a blog post in July called “7 Reasons Your Business Must Have an E-Newsletter.”
The seven reasons:
Like our blog posts? Leave us a Google review and say so! Click here — just takes a few seconds!
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You know when you look up a business through Google and see reviews under each place?
By Staff
Here’s the public relations reality:
You can talk all day about your company and the great work it does.
Or you can sit people down for three minutes and SHOW them what you’re all about.
A public relations disaster in a public restroom: a soap dispenser with no soap, a dirty countertop or worst of all, an empty toilet paper roll.
We shudder at the thought.
But not all public bathrooms are doing it wrong! There are plenty of people who take their facilities above and beyond in cleanliness and design to offer patrons a positive experience. That’s why RCG created the Best Restroom Contest for our client, Cintas, and its hygiene division.
By: Lauren Ambrose, RCG Intern
Earlier this week, I stopped to grab my daily coffee and slid one of the bright green Starbucks sleeves onto my cup. On it was a quotation from Oprah Winfrey that read, “No experience is ever wasted. Everything has meaning.”
As I leave RCG after my summer internship, the quote had a lot of relevance to me. From writing to editing to tagging along at events, I have learned first-hand what it means to do meaningful work in public relations — work that exudes passion and makes a difference in the community. Here are the eight lessons I have learned in my time as the RCG intern:
By Staff
For over 20 years, RCG Founder Joel Rubin has worked with companies to train their teams on how to communicate with reporters — particularly when the company deals with a crisis.
We had Joel explain his philosophy for best practices in a crisis in this short video. Enjoy!
By Danny Rubin
No, it’s not Facebook. It isn’t Twitter. And it’s not LinkedIn, Pinterest, Instagram or Flooger (OK, I made the last one up).
Despite the MANY social media options on the market, the #1 way to reach customers is still email marketing.
Why?
First, The New York Times says so. But if you need MORE proof…
By Staff
Content marketing is a fancy digital term that means, in plain English, “share knowledge with your audience.”
At Rubin Communications Group, the decision to create a blog (see our blog here) and leverage our PR/marketing insight has taken our website to #1 in a critical Google search and allowed us to communicate with our immediate network in a more meaningful way.
You don’t need to buy pricey ads in newspapers and magazines. All it takes is a consistent plan to “share knowledge” and answer questions about the work you do. Those answers, in turn, build trust and credibility with your audience.
At RCG, we enjoy helping clients develop rock-solid “content marketing” plans. We first sit down with your staff and understand your business and audience. Then, we map out a clear, attainable plan to ensure you offer valuable content month by month in a variety of ways (ex: blog posts, e-newsletter).
A one-hour content conversation with RCG could change the way you market your company forever.
Ready to get started? Check out our PowerPoint presentation on content marketing and read more about our content services.
After that, give us a call (757-456-5212) or send an email to Danny Rubin, RCG’s “content” guy (danny@rubincommunications.com).
By Staff
CBDA, meet “content marketing.”
On Thursday, June 19, RCG’s Danny Rubin held a 20-minute presentation on the importance of content marketing for company websites.
The discussion happened directly after a luncheon for the Central Business District Association (CBDA) at the Westin Virginia Beach Town Center in the Viceroy room, which is adjacent to the main room for the luncheon.
What did Danny talk about?
Through a focused, engaging presentation, Danny explained the importance of “content marketing,” which is fast becoming the industry standard marketing model. With a solid “content” strategy in place, your business will separate itself from the competition and strengthen its trust and credibility with clients and customers.
Learn more about RCG’s expertise with content marketing.
Any questions? Email Danny at danny@rubincommunications.com.
See you Wednesday!
