Category: Company News

With Valentine’s Day just a couple days away, love is in the air.

You know what makes our hearts skip a beat? Using social media as a free way to expand our network and reach those we may not have reached before. Oh, the passion!

Our current favorite is LinkedIn. LinkedIn is the largest professional social network, helping contacts build an online resume by giving companies and employers a place to showcase their employees, job openings, products and services offered. LinkedIn allows you to share ideas and opportunities by creating business connections. (more…)

By Joel Rubin

ARDX founder Angela Reddix wanted to show her employees how much she appreciated them. So for the Norfolk company’s holiday party, she asked Rubin Communications Group to produce a video to showcase how well the firm’s 80 employees meet their daily mission: help the US Department of Health and Human Services explain complex healthcare regulations to health insurance companies, which then have to make the laws understandable to millions of consumers.

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It’s the week of Thanksgiving, and along with the rest of America, Rubin Communications Group is feeling pretty grateful. Not just for an upcoming turkey dinner or time off to spend with our families, but also for what we’re able to do here in Hampton Roads.

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DickLamb

By Staff

When our client Burtons Grill gave us the challenge of bringing in a crowd this week, we put together a plan to involve the entire community as well as say thank you to those who deserve it most.

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We decided to have a little fun with this week’s blog post!

The RCG team took a walk down memory lane and looked back at some of our favorite Halloween costumes. Check us out and feel free to share your favorite Halloween costume in the comment section below. Happy Halloween!

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RCG has a history of giving back to the community on a variety of worthy causes. Each member of the team has a passion for their charity, and the skills we use everyday at work come in handy when we’re helping others in the community. Read below to find out what we’re doing.

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by Joel Rubin, APR

Founder and CEO, Rubin Communications Group

My son Danny (account manager at RCG) and I are leaving today on a unique client-focused odyssey. We will be crossing Virginia on Route 58, our final destination an amazing annual event at the Wise County Fairgrounds near Bristol. It’s called Mission of Mercy (MOM), a three-day free dental clinic for residents of that relatively poor area of Virginia, put on by members of the Virginia Dental Association Foundation (VDAF) for whom we provide public relations services.

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lessons in crisis communications

by Joel Rubin, APR

Founder and CEO, Rubin Communications Group

Fortunately, we don’t have a crisis every day in Hampton Roads. We often bemoan the fact that we are not major league in sports, but we also do not have many major-league emergencies either – political, criminal, natural or otherwise. Unfortunately, we do have our share of tragedy and turmoil and on occasion, clients ask Rubin Communications Group to be the go-between with the outside world.

So it was on Sunday morning June 23. The attorney for Guadalajara at Town Center in Virginia Beach contacted me for assistance. He told me someone had shot and killed a man and wounded four others outside the restaurant nine hours earlier. That’s all he knew and all, I would learn, police reported at the time. I drove to Guadalajara and met the owner, Jerry Rodriguez, who was in his office rewinding surveillance tape, looking, as police had done earlier that morning, for images of the victim or possibly the perpetrator walking in or out of his establishment sometime before it closed at 1:30 am. There was no sign of either person.

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After many weeks of brainstorming, designing and re-designing, the new RCG Web site is open for business.

We think it’s high time to polish our image and showcase our people, clients and services in a fresh way. Take a tour of our new online digs. Here’s what you’ll find:

  • Enhanced home page. See the latest news on RCG and our clients through a colorful slideshow; the photos and stories change often so make sure to come back and see what we’re up to.
  • Our new blog. Led by RCG’s Danny Rubin and Rachael Keshishian, the company blog will feature PR/communications strategies, RCG announcements and all kinds of creative ideas that make a blog worth reading.
  • Social feeds. Monitor RCG across a range of social media channels. We’re always posting, sharing, tweeting or re-tweeting about something.
  • Our services: From branding and advertising to comprehensive social media campaigns and SEO-driven research, RCG does it all.
  • Newsroom. If you see a news story about one of our clients, chances are we’re behind it. RCG clients want their stories told, and we have the tools, resources and relationships in media to make it happen

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We’re thrilled to announce that the Public Relations Society of America (PRSA), Hampton Roads chapter has named our founder and president Joel Rubin its 2013 PR Practitioner of the Year.

The honor is even more significant because it’s now named after the late P. Lee Starkey, the ‘father of public relations’ here in Hampton Roads.

Starkey, a legend in the local PR community, earned the first-ever PR Practitioner of the Year award in 1986 and was a mentor when Joel started the business in 1991. Starkey’s widow Earlene and Mindy Hughes, last year’s award recipient, presented a plaque to Joel before fellow PR and marketing professionals during a recent chapter luncheon.

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