Category: Client Projects

Mission of Mercy Slider

By Danny Rubin

Account Manager, Rubin Communications Group

Last week, Joel Rubin (AKA my dad) and I drove 10 hours west to mountainous Wise County, Va for the 14th annual Mission of Mercy (MOM) Project. Dentists come from all over the state to volunteer and provide dental care for people in need.

We went to MOM to produce a video for one of our clients, the Virginia Dental Association (VDA). Many VDA dentists make the annual two-day pilgrimage to Wise; some have even worked the clinic all 14 years.

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by Joel Rubin, APR

Founder and CEO, Rubin Communications Group

My son Danny (account manager at RCG) and I are leaving today on a unique client-focused odyssey. We will be crossing Virginia on Route 58, our final destination an amazing annual event at the Wise County Fairgrounds near Bristol. It’s called Mission of Mercy (MOM), a three-day free dental clinic for residents of that relatively poor area of Virginia, put on by members of the Virginia Dental Association Foundation (VDAF) for whom we provide public relations services.

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If the metric of popularity is longevity, Cintas’ America’s Best Restroom (ABR) contest is still connecting with consumers.

RCappy Menuubin Communications Group conceived the competition a dozen years ago, and nominations are now being accepted for 2013 through July 23. Finalists will be announced August 6.

“Nominees and finalists run the gamut, from historical buildings or five star luxury hotels and restaurants in big cities, to gas stations along remote highways and mom & pop style diners in the rural Midwest,” says RCG’s Sabrina Zimring, who doubles as Survey Editor for ABR.

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The votes are in for the 2nd Annual Cintas & Carhartt Cold Crew Contest, a competition created by Rubin Communications Group to recognize the toughest winter workers in the United States and Canada.

This year’s winner is James Tatem, an arborist foreman from Hooksett, NH who said he depends on Carhartt rental uniforms and well insulated coats to survive blistering New England winters. His grand prize is an all-expenses-paid trip for two to the CMA Music Festival June 6 – 9 in Nashville, TN.

Dave Bensette, a mail carrier from Tecumseh, Ontario, and Dawn Martin, a cattle rancher from Beulah, ND finished second and third and each received Carhartt merchandise.

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