Thanks to WTKR NewsChannel 3 for its coverage of a recent student field trip that Rubin Communications Group coordinated to educate young people on the region’s future with wind energy.
Category: Client Projects
In fall 2018, Zeiders American Dream Theater (known to locals as “The Z”), recruited RCG to publicize its grand opening and inaugural Proteus Festival, a three-day celebration of music, arts and film in early October 2018.
We did just that, creating a media blitz that included everything from print, like this cover of “pulse” (the entertainment section of The Virginian-Pilot), to TV, radio and social media exposure.
We garnered media coverage from the following outlets. In total, the three local stations CBS, NBC and ABC mentioned the Zeiders grand opening 32 times between September 18 and October 9, 2018.
- WTKR NewsChannel 3 (CBS affiliate)
- WAVY TV 10 (NBC affiliate)
- WVEC TV (ABC affiliate)
- Southside Daily (online newspaper covering Va Beach)
- AltDaily (news and culture online magazine)
- Coastal Virginia magazine
The exposure led to a packed house for the grand opening, which provided momentum to launch the creative and theatrical hub in the city’s Town Center district.
By Staff
Joel began Rubin Communications in 1991 after a 15-year broadcasting career. His connections to local reporters and editors, as well as government and business leaders, made for a natural transition into a career in public relations.
It’s been nearly 25 years and many (many!) more clients since the beginning of Rubin Communications. To have a little fun with this week’s blog, we took a trip down memory lane and compiled an alphabetical listing of some our past and current clients. The easy part was finding the clients to match the letter; the hard part was deciding just which project or client to highlight. (more…)
Rubin Communications is proud to work with Wheelabrator Portsmouth, a waste-to-energy facility that provides steam to the Norfolk Naval Shipyard and disposes of solid waste in a way that is environmentally safe and decreases reliance on fossil fuels such as coal and oil.
By: Joel Rubin
For Dr. Ralph Howell, years of wishing and hoping and planning for a free dental clinic in his hometown of Suffolk nearly came to a screeching halt just after noon on March 8.
A 185 PSI compressor, on loan from a local agency, suddenly stopped and killed all power to air and vacuum lines and effectively silenced drills and electric brushes that Howell and his fellow dentists were using to clean molars, fill cavities and suction body fluids. “They could continue doing extractions and examinations, but that was about it,” said veteran dental technician Bill Hall, who was in charge of setting up all the equipment on the floor of Kings Fork Middle School that day. “I’ve been doing this for 15 years, and this is the first time we’ve ever had a compressor go down.” (more…)
By Staff
The ESG Companies handed Rubin Communications Group a large and complex assignment: manage the public announcement that the longtime Virginia Beach developer would submit a proposal to the city to build an 18,000-seat arena. And it would do so with private money, lent to ESG by a bank in China.
By Joel Rubin
CEO, Rubin Communications Group
After working in the news media and then working with the media to place stories — in total about 40 years — I have a sense whether the newspaper or a TV station will air a story or not. And how it will appear.
We tell our clients that, and sometimes we nail it.
By RCG Staff
On Sunday, January 19, RCG’s Danny Rubin put out a call to the Hampton Roads “paparazzi,” and it worked like a charm.
By Joel Rubin
ARDX founder Angela Reddix wanted to show her employees how much she appreciated them. So for the Norfolk company’s holiday party, she asked Rubin Communications Group to produce a video to showcase how well the firm’s 80 employees meet their daily mission: help the US Department of Health and Human Services explain complex healthcare regulations to health insurance companies, which then have to make the laws understandable to millions of consumers.
Senior Account Manager, Rubin Communications Group
Four years ago, RCG’s longstanding client Cintas Corporation (North America’s largest uniform supplier) formed an exclusive partnership with Carhartt, making Carhartt apparel available for the first time as a uniform rental product. Based on Carhartt’s strong reputation for being stylish, durable and rugged, we saw an opportunity to honor the individuals who rely on it to get their jobs done in tough working conditions.
