Posts by Author: 166 posts by jessica

by Danny Rubin

Account Manager, Rubin Communications Group

The team at Rubin Communications Group is hard at work prepping for the grand opening weekend at the new flagship West Marine store in Loehmann’s Plaza on Va Beach Boulevard. The store is open now, but the big celebration takes place September 12-15, 2013.

The four days are stuffed to the gills with events (it is a fishing and boating store, after all) and everything begins on September 12 with a huge party. Wanna come? Read the details below.

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After many weeks of brainstorming, designing and re-designing, the new RCG Web site is open for business.

We think it’s high time to polish our image and showcase our people, clients and services in a fresh way. Take a tour of our new online digs. Here’s what you’ll find:

  • Enhanced home page. See the latest news on RCG and our clients through a colorful slideshow; the photos and stories change often so make sure to come back and see what we’re up to.
  • Our new blog. Led by RCG’s Danny Rubin and Rachael Keshishian, the company blog will feature PR/communications strategies, RCG announcements and all kinds of creative ideas that make a blog worth reading.
  • Social feeds. Monitor RCG across a range of social media channels. We’re always posting, sharing, tweeting or re-tweeting about something.
  • Our services: From branding and advertising to comprehensive social media campaigns and SEO-driven research, RCG does it all.
  • Newsroom. If you see a news story about one of our clients, chances are we’re behind it. RCG clients want their stories told, and we have the tools, resources and relationships in media to make it happen

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Rubin_1837Rubin Communications Group is excited to announce that Danny Rubin has officially joined the company as an account manager. Danny is the son of Joel and Sara Jo, the company’s CEO and COO.

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If the metric of popularity is longevity, Cintas’ America’s Best Restroom (ABR) contest is still connecting with consumers.

RCappy Menuubin Communications Group conceived the competition a dozen years ago, and nominations are now being accepted for 2013 through July 23. Finalists will be announced August 6.

“Nominees and finalists run the gamut, from historical buildings or five star luxury hotels and restaurants in big cities, to gas stations along remote highways and mom & pop style diners in the rural Midwest,” says RCG’s Sabrina Zimring, who doubles as Survey Editor for ABR.

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VDADid you know that a dentist could spot signs of diabetes, high blood pressure and oral cancer during routine screenings?

It’s true.  The members of the Virginia Dental Association, with the assistance of Rubin Communications Group, have launched a statewide education campaign called, “A Healthy Body Starts with a Healthy Mouth.”  It includes a powerful and informative television ad, created in partnership with the Michigan Dental Association and Seventh Point Advertising in Virginia Beach, that urges Virginians to go to the dentist twice a year, not just to have their teeth cleaned, but also to allow the dentist and hygienists to scan their mouth, head and neck for any abnormalities that ought to be referred to an MD.

Richmond area dentist Sam Galston says it’s a critical message to share with the public. He says his wife, who is also a dentist, had twice sent a patient on for further care after noticing a high blood pressure reading prior to administering anesthesia. After the second test, he finally went on medication. “Talk about a VDA dentist possibly saving the same patient’s life TWICE!” says Galston, who says he is “proud of the VDA for having the courage and foresight to initiate this public relations campaign.” RCG is scheduling dentists on media talk shows across Virginia and encouraging reporters to spread the word about the value of dental screenings to overall good health.

Go to www.vadental.org to see the commercial, learn more about the campaign and if you need a dentist, find a VDA member practitioner in your area.