It’s not the reporter’s questions that make a story newsworthy, it’s your answers. We educate you on what news organizations want but also how you can work with them to position your organization positively. We understand what drives media interest and how to make interactions with journalists productive for both parties.

Our coaching sessions cover the following subjects:

• The art of “soundbites”
• How to answer difficult questions
• Using body language to your benefit
• Keeping messaging consistent
• Pitching story ideas
• Establishing long term rapport with journalists
• Creation of one-stop-shopping news events for reporters
• Cutting through the clutter to generate attention