The first thing we ask of our clients is a seat at the table and an open and honest conversation. We want to know your organization’s strengths (and weaknesses), what motivates you to succeed and where you believe opportunities for growth exist in the marketplace. Armed with this information and our own research, we carefully craft concise messages and suggest creative approaches to reach targeted audiences, using free media whenever possible.

Understanding what generates a positive response takes the kind of judgment, talent and experience that has defined Rubin Communications Group since our founding.

Some of our go-to techniques are:

• Drafting and distributing press releases, media kits, op-eds, letters to the editor, expert columns and online posts
• Positioning subject matter experts for interviews
• Compiling media contact databases and making personal pitches to the reporters and editors most likely to be interested in your story
• Monitoring media coverage