At Rubin Communications Group, our mission is to help our clients become better known and/or understood. We help by building buzz in the community, whether it’s through free media, paid advertising, websites, group presentations, direct mail or other approaches. Our market knowledge and creativity become our clients’ chief assets.
We are also the go-to firm when crisis hits, when reporters are calling for a statement, when employees and customers need reassurance or direction, when your business or brand are under fire. We understand what the news media wants because we worked in newsrooms, but we also appreciate your challenge in fashioning immediate responses and then rebuilding trust after the storm has cleared.
At Rubin Communications Group, we are great listeners, questioners and when necessary, devil’s advocates. We want you to succeed by investing in smart, customized solutions that your team embraces and works with us to implement.
Hampton Roads, Virginia is where we live and work. We know the political landscape, the media and the other institutions that make the region tick. If you want market knowledge, sound advice and creative strategies, talk to us. We’re here for you.
PUBLIC AND MEDIA RELATIONS
The first thing we ask of our clients is a seat at the table and an open and honest conversation. We want to know your organization’s strengths (and weaknesses), what motivates you to succeed and where you believe opportunities for growth exist in the marketplace. Armed with this information and our own research, we carefully craft concise messages and suggest creative approaches to reach targeted audiences, using free media whenever possible.
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Media Training
It’s not the reporter’s questions that make a story newsworthy, it’s your answers. We educate you on what news organizations want but also how you can work with them to position your organization positively. We understand what drives media interest and how to make interactions with journalists productive for both parties. Read more…
Government Affairs
Companies and organizations, particularly from outside the market, need a “friend on the ground” in Hampton Roads to help them navigate the media, business community and government. Joel Rubin is that trusted party in the region, connecting clients with decision makers. Read more…
Issues Advocacy
Gaining public support for a controversial project or issue is never easy. It takes research, time, materials, websites and, most of all, an understanding of the political, demographic and media landscape. That’s why law firms, trade associations, developers and other interests who are trying to engage a community or even just its elected representatives in the Hampton Roads area of Virginia turn to Joel Rubin and Rubin Communications Group. Read more…
Reputation Management
If a crisis occurred today, what would you do? Do you have a team ready to respond? Does your company have a plan in place that protects your employees, operations and reputation? What are you going to tell the news crews when they arrive? Read more…
VIDEO PRODUCTION
Video can be a valuable marketing tool if it informs, entertains and creates an emotional connection with viewers. When people come to your website, they expect to see dynamic content presented in high definition quality and in a format that delivers information they need and in a package that respects their time and appreciates their level of understanding of the subject matter.
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