Over the last decade, things have changed quite a bit in public relations and marketing.
Back in 2005, reporters and editors were the judge and jury when it came to what got covered. It was either convince the media your client’s story was worth their attention or there was no story.
The Virginia Dental Association (VDA) and its foundation had a big week of statewide press coverage February 23-27.
by Danny Rubin
Account Manager, Rubin Communications Group
Over the past two weeks, you couldn’t help but hear about the grand opening of West Marine’s new flagship store in Virginia Beach.
The reason? The Rubin Communications media blitz that positioned West Marine and its top local staff on TV, in print and on prominent local news web sites. With interviews on “The Hampton Roads Show,” WVEC-TV, WNIS 790 AM and key write-ups in The Virginian Pilot, Inside Business and WTKR.com, West Marine was top of mind across South Hampton Roads.
