Every December, we receive holiday greetings at a rapid pace. Cards, chocolates, decorative baskets…the well wishes come in all forms.
Tag: writing
Below is a recent blog post from News To Live By, the website written by RCG Vice President Danny Rubin. News To Live By highlights the career advice “hidden” in the headlines.
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Today’s blog post is a quick writing lesson from News To Live By, the career advice blog maintained by RCG Vice President Danny Rubin.
Read the original blog post here.
Pronouns make it difficult for readers to understand your message. In many cases, you should delete the pronoun (ex: “this”) and use the actual word or phrase.
Example: “I am proud of this because…”
Better written as: “I am proud of the decision to start my own business because…”
Instructions
1. Hit CTRL+F and look for these pronouns: this, that, these and those.
2. If the pronoun represents a word or phrase, consider if you should delete and replace.
- “I wrote that to prove a point” becomes “I wrote the grammar lesson to prove a point”
- “Sally gave me this to say thanks” becomes “Sally gave me the present to say thanks”
- “The Millers need these for the vacation” becomes “The Millers need the house keys for the vacation”
- “John handed me those to be helpful” becomes “John handed me the hammer and nails to be helpful”
3. Check your edits for clarity and comprehension.
4. Voila! You made your work sharper and more professional in a few quick minutes.
Save this today’s blog post for future reference!
by Danny Rubin
E-newsletters are a marketing and public relations essential. In fact, I wrote a blog post in July called “7 Reasons Your Business Must Have an E-Newsletter.”
The seven reasons:
The RCG University idea began, like most of ours do, around the table in staff meeting.
Danny volunteered to lead the inaugural program on “Content Marketing” on August 7. The lunch booked up quickly, and the attendees loved it. When we announced the LinkedIn seminar for this September 4, it booked up within a week!
By Staff
This week’s post comes from News To Live By, the blog written by RCG Account Manager Danny Rubin. News To Live By highlights the career advice “hidden” in the latest headlines.
Use Danny’s simple method to quickly sharpen any public relations or marketing project.
By Danny Rubin and Jessica Bensten
Are you starting a new business from the ground up or opening a location in Hampton Roads? The team at Rubin Communications Group excels at getting a company up to speed in all phases of marketing and communications.
We created a seven-step process to ensure you are ready to showcase your business and capture invaluable media coverage about the big opening.
