Public Relations and the Importance of Corporate Social Responsibility

Tag: virginia beach

Public Relations and the Importance of Corporate Social Responsibility

By Staff

Every Monday morning, our staff sits down with coffee, breakfast and ideas. We take turns going around the table and discussing where we are on projects, what’s on the grid for this week and what we can do for our clients.

This week we happened upon the topic of a recent PR Tactics article about Corporate Social Responsibility, which is a company’s obligation to conduct its business in a manner that positively impacts its community. At RCG, we take this role seriously; each of us volunteers our public relations knowledge for pro-bono work.

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7 Essential Public Relations and Marketing Needs for a New Business

Are you starting a new business from the ground up or opening a location in Hampton Roads? The team at Rubin Communications Group excels at getting a company up to speed in all phases of marketing and communications.
We created a seven-step process to ensure you are ready to showcase your business and capture invaluable media coverage about the big opening.

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RCG Rolls Out the Red Carpet — and the Media Comes Calling

By RCG Staff

On Sunday, January 19, RCG’s Danny Rubin put out a call to the Hampton Roads “paparazzi,” and it worked like a charm.

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5 Smart Tips to Create a Corporate Video with Impact

By Danny Rubin

Time and again, we see business owners who create a corporate video to promote the work they do and the proud employees who help them. We think videos are a terrific marketing tool that will “sell” for you, even if you’re not in the room when someone watches.

That being said, we often observe people create videos with all the wrong qualities and what could have been a memorable product falls flat. Very flat.

That’s why we want to share our five keys to corporate video success. At the bottom, you’ll see a video we recently finished that incorporates all five components.

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RCG Ensures West Marine’s Va Beach Grand Opening a Huge Success

by Danny Rubin

Account Manager, Rubin Communications Group

Over the past two weeks, you couldn’t help but hear about the grand opening of West Marine’s new flagship store in Virginia Beach.

The reason? The Rubin Communications media blitz that positioned West Marine and its top local staff on TV, in print and on prominent local news web sites. With interviews on “The Hampton Roads Show,” WVEC-TV, WNIS 790 AM and key write-ups in The Virginian Pilot, Inside Business and WTKR.com, West Marine was top of mind across South Hampton Roads.

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West Marine to Combine 3 Local Stores into “Flagship”

Outlet: The Virginian-Pilot

West Marine, the boat and water products retailer, announced Thursday that it plans to close its three South Hampton Roads stores and consolidate them into a “flagship” store in Virginia Beach.

The 23,000-square-foot store is slated to open Sept. 12 at 4000 Virginia Beach Blvd., in Loehmann’s Plaza Shopping Center. It is bigger than the three existing stores combined, according to West Marine, based in Watsonville, Calif. (more…)

Rubin Communications Group Unveils New Web Site

After many weeks of brainstorming, designing and re-designing, the new RCG Web site is open for business.

We think it’s high time to polish our image and showcase our people, clients and services in a fresh way. Take a tour of our new online digs. Here’s what you’ll find:

  • Enhanced home page. See the latest news on RCG and our clients through a colorful slideshow; the photos and stories change often so make sure to come back and see what we’re up to.
  • Our new blog. Led by RCG’s Danny Rubin and Rachael Keshishian, the company blog will feature PR/communications strategies, RCG announcements and all kinds of creative ideas that make a blog worth reading.
  • Social feeds. Monitor RCG across a range of social media channels. We’re always posting, sharing, tweeting or re-tweeting about something.
  • Our services: From branding and advertising to comprehensive social media campaigns and SEO-driven research, RCG does it all.
  • Newsroom. If you see a news story about one of our clients, chances are we’re behind it. RCG clients want their stories told, and we have the tools, resources and relationships in media to make it happen

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