We Let the Employees Tell Their Story in Verse

Tag: video production

We Let the Employees Tell Their Story in Verse

Wall Einhorn and Chernitzer (WEC) is well known in Virginia as one of the “best places to work.”

Both Inside Business and Virginia Business magazines have honored the Norfolk accounting firm many times.

For this year’s contest, WEC, for whom we have provided a host of creative public relations services, asked us to produce a video describing why it is such a fine employer.

RCG President Joel Rubin suggested putting the reasons into a poem and have the employees each read a line. Joel quickly knocked out a script. A couple days later, videographer Bobby Cullipher, WEC marketing coordinator Chelsea Moody and Joel were roaming the floor at 150 West Main, grabbing staffers to recite their verses. Even the shy ones had fun. (more…)

RCG Plays Role in 7 of Region’s Top 15 Stories of 2015

by RCG Chief Executive Officer Joel Rubin

When we read the January 4th issue of Inside Business, we saw the previous year pass before our eyes.

Of the magazine’s 15 top stories of 2015, we were involved in one way or another with seven.

(Inside Business lists each story one at a time on its website.)

#1 — Virginia Beach’s adoption of a series of agreements to allow construction of an 18,000-seat capacity arena near the Oceanfront. On behalf of developer ESG, we were involved practically from day one providing a host of services including: (more…)

Public Relations: It’s SMART to Take a Chance on People

By Joel Rubin

For the past couple years, Joel Rubin and the team at Jpixx Video in Virginia Beach have been telling some great stories about young people who have found their callings in the shipyard trades.

They have produced what they call “SMART Choice” videos for the Southeast Maritime and Transportation Center, based at Tidewater Community College in Virginia Beach, which promotes apprentice programs and other educational pathways into those jobs. (more…)

Virginia Dental Association

Public Relations: Why You Need a Sharp Corporate Video

By Staff

Here’s the public relations reality:

You can talk all day about your company and the great work it does.

Or you can sit people down for three minutes and SHOW them what you’re all about.

(more…)

RCG Video Gets Standing ‘O’ from Client’s Employees

By Joel Rubin

ARDX founder Angela Reddix wanted to show her employees how much she appreciated them. So for the Norfolk company’s holiday party, she asked Rubin Communications Group to produce a video to showcase how well the firm’s 80 employees meet their daily mission: help the US Department of Health and Human Services explain complex healthcare regulations to health insurance companies, which then have to make the laws understandable to millions of consumers.

(more…)

Two Recent RCG Projects Highlight the Importance of Video Marketing

by Danny Rubin

Account Manager, Rubin Communications Group

You can tell people about your company’s great work…or you can show them.

At Rubin Communications, we believe strongly in the use of high-quality video to help people tell their stories. In the past month, we’ve produced two videos to bring a client’s great work to life.

(more…)

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