8 Critical Skills I Learned as the RCG Summer Intern

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8 Critical Skills I Learned as the RCG Summer Intern

By: Lauren Ambrose, RCG Intern

public relations virginia beach

Earlier this week, I stopped to grab my daily coffee and slid one of the bright green Starbucks sleeves onto my cup. On it was a quotation from Oprah Winfrey that read, “No experience is ever wasted. Everything has meaning.”

As I leave RCG after my summer internship, the quote had a lot of relevance to me. From writing to editing to tagging along at events, I have learned first-hand what it means to do meaningful work in public relations — work that exudes passion and makes a difference in the community. Here are the eight lessons I have learned in my time as the RCG intern:

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RCG Rolls Out the Red Carpet — and the Media Comes Calling

By RCG Staff

On Sunday, January 19, RCG’s Danny Rubin put out a call to the Hampton Roads “paparazzi,” and it worked like a charm.

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5 Questions Every Business Owner Needs to Ask in 2014

By RCG Staff

After you pop the champagne and toast 2014 (and shake off the hangover), it’s time to refocus and think critically about the year ahead. Are you positioning your business for a profitable next twelve months?

Use these five questions as a guideline to ensure you dot all your “i’s” and cross your…well, you get the idea.

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RCG Produces Sharp Animated Videos to Help Client Explain Health Reform

by Danny Rubin

Account Manager, Rubin Communications Group

Health care reform is confusing to…well, just about everyone. That’s why Optima Health asked RCG to produce a series of videos that explain the complexities of Obamacare through animation.

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Two Recent RCG Projects Highlight the Importance of Video Marketing

by Danny Rubin

Account Manager, Rubin Communications Group

You can tell people about your company’s great work…or you can show them.

At Rubin Communications, we believe strongly in the use of high-quality video to help people tell their stories. In the past month, we’ve produced two videos to bring a client’s great work to life.

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lessons in crisis communications

Lessons in Crisis Communications from the Town Center Shooting

by Joel Rubin, APR

Founder and CEO, Rubin Communications Group

Fortunately, we don’t have a crisis every day in Hampton Roads. We often bemoan the fact that we are not major league in sports, but we also do not have many major-league emergencies either – political, criminal, natural or otherwise. Unfortunately, we do have our share of tragedy and turmoil and on occasion, clients ask Rubin Communications Group to be the go-between with the outside world.

So it was on Sunday morning June 23. The attorney for Guadalajara at Town Center in Virginia Beach contacted me for assistance. He told me someone had shot and killed a man and wounded four others outside the restaurant nine hours earlier. That’s all he knew and all, I would learn, police reported at the time. I drove to Guadalajara and met the owner, Jerry Rodriguez, who was in his office rewinding surveillance tape, looking, as police had done earlier that morning, for images of the victim or possibly the perpetrator walking in or out of his establishment sometime before it closed at 1:30 am. There was no sign of either person.

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RCG Founder and President Joel Rubin the 2013 PR Practitioner of the Year

We’re thrilled to announce that the Public Relations Society of America (PRSA), Hampton Roads chapter has named our founder and president Joel Rubin its 2013 PR Practitioner of the Year.

The honor is even more significant because it’s now named after the late P. Lee Starkey, the ‘father of public relations’ here in Hampton Roads.

Starkey, a legend in the local PR community, earned the first-ever PR Practitioner of the Year award in 1986 and was a mentor when Joel started the business in 1991. Starkey’s widow Earlene and Mindy Hughes, last year’s award recipient, presented a plaque to Joel before fellow PR and marketing professionals during a recent chapter luncheon.

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