Check Out Our Top 5 Blog Posts from 2014

Tag: public relations

Check Out Our Top 5 Blog Posts from 2014

Happy holidays from the RCG team!

All year, we wrote blog posts about our current projects and best practices for PR/marketing. We believe 100% in the power of content marketing and use our blog to spread our knowledge and services.

We looked back at our site traffic in 2014 to uncover our most popular blog posts. Here are the top five.

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RCG’s Relationships Help USM Win Arena Vote

By Joel Rubin

Yes Virginia, by the fall of 2017 there could well be a 16,000-seat arena, largest in the state, hosting major recording artists, sports tournaments, ice shows and other events that have traditionally bypassed Hampton Roads. It would be located in what is now the parking lot of the Virginia Beach Convention Center near the Oceanfront, and it would be one of the first arenas in the nation to be privately owned.

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4 Tips to Host an Effective Lunch & Learn Series

Bonus article: 50 Lunch and Learn Food Ideas from EZCater!

You lunched. You learned. And you know what? We did too.

RCG University’s fall semester will come to a close on Thursday, December 4. We decided to take a break during the winter months, but keep an eye out for spring courses.

Before we put the fall “semester” behind us, it’s important to assess our performance.

What did we do well? What needs improvement?

Here are four lessons we learned from our own “Lunch & Learn” series. Apply them at your own company!

1. Take a good idea and run with it. Our lunches weren’t meant to bring in immediate revenue. We offered them for free…remember? We created the “Lunch and Learn” series to make new contacts, reach out into the community and begin the conversation. Grade: A+

2. Choose interesting topics. When you put the RCG team in a brainstorming session, it doesn’t take long for the creative juices to flow. We chose to present on content marketing, LinkedIn, brevity, crisis communications and nonprofit marketing. We packed the room with every session so we know we chose the right themes.

Where do your customers struggle? What don’t they understand? Those are the topics you need to cover. Grade: A

3. AV equipment. Womp, Womp. It happens to the best of us. And there’s nothing quite like that sinking feeling in the pit of your stomach when technology doesn’t work. When our projector screen failed us at a particular “Lunch and Learn” session, we had a plan B and recovered. Still, right after the session ended we decided to upgrade our tools to be 100% ready the next time. Grade: B-

4. Leave time for questions. Sometimes an hour goes by way too fast. In a room of business professionals with varying stages of marketing knowledge, we found the hour would end before we could take real-world questions. Like any good professor, we’re more than happy to chat outside of class. Give us a call to set up a meeting to see how we can provide our services for your company. Grade: B

Thank you for all who participated in in our inaugural “Lunch and Learn” series!

Four Sneaky Words That Diminish Everything You Write

Today’s blog post is a quick writing lesson from News To Live By, the career advice blog maintained by RCG Vice President Danny Rubin.

Read the original blog post here.

Pronouns make it difficult for readers to understand your message. In many cases, you should delete the pronoun (ex: “this”) and use the actual word or phrase.

Example: “I am proud of this because…”

Better written as: “I am proud of the decision to start my own business because…”

Instructions

1. Hit CTRL+F and look for these pronouns: this, that, these and those.

2. If the pronoun represents a word or phrase, consider if you should delete and replace.

  • “I wrote that to prove a point” becomes “I wrote the grammar lesson to prove a point”
  • “Sally gave me this to say thanks” becomes “Sally gave me the present to say thanks”
  • “The Millers need these for the vacation” becomes “The Millers need the house keys for the vacation”
  • “John handed me those to be helpful” becomes “John handed me the hammer and nails to be helpful”

3. Check your edits for clarity and comprehension.

4. Voila! You made your work sharper and more professional in a few quick minutes.

Save this today’s blog post for future reference!

Yes, We Do Graphic Design

As a full-service public relations firm, we can plan your news conference, send a press release or pitch story ideas. But we’re often in a meeting and clients don’t realize we can do so much more!

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Does This Generational Description Sound Like You?

On Oct. 22, PRSA (Public Relations Society of America) Hampton Roads hosted its annual Professional Development Conference with keynote speaker and generational expert Amy Lynch. Her presentation was eye-opening and surprising – mainly because it made so much sense. 

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RCG Produces Cute (and Timely) Halloween Video

To avoid cavities this Halloween, make sure you listen to…a group of children?

That’s right! The RCG team created a video this week for our client the Virginia Dental Association as a timely and fun way to promote oral health. We recruited four dental “experts” to educate parents and their kids on candy and cavities.

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How to Post Your Own Content on LinkedIn

By Danny Rubin

If you’re like me, you’ve probably logged onto LinkedIn a bunch of times and never noticed one of its best features.

It’s not easy to spot but can make a big difference for your brand and business.

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RCG’s Top Picks for the Fall Season in Hampton Roads

by Rachael Keshishian

When we’re not “making things happen” for our clients with marketing and public relations campaigns, the RCG team likes to have fun in the community. We enjoy attending events, giving back to local non-profits and networking over a pumpkin beer or two (and a Shocktop for Joel).  Here are our top picks this fall.

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Public and Community Relations Sure Taste Like Muffins…

ATTENTION: There’s a new item on the menu at Bagels and More in Town Center. Introducing The Midtown Muffin!

The Midtown Muffin is a lemon blueberry treat, voted on by residents and friends of Midtown at Town Center on Bonney Road.

What does it take to land a permanent spot on the menu at one of Town Center’s favorite bagel spots? A little creativity, some relationship-building and A LOT of taste testing.

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