It’s everyone’s favorite time of year – Canada’s Best Restroom Season!
In preparation for the annual contest on behalf of my client Cintas, I took the time to educate myself on Canada’s new anti-spam legislation (CASL) that went into effect on July 1. Corporations that violate the law are threatened with fines from $1 to $10 million, so I reached out to my contacts at the Canadian Public Relations Society, read and researched articles online and talked to CASL experts across Canada to be sure I remained in compliance. It’s important to stay up on industry information and protect my client from unintentionally breaking the law.
