Tag: pr

By Danny Rubin

Time and again, we see business owners who create a corporate video to promote the work they do and the proud employees who help them. We think videos are a terrific marketing tool that will “sell” for you, even if you’re not in the room when someone watches.

That being said, we often observe people create videos with all the wrong qualities and what could have been a memorable product falls flat. Very flat.

That’s why we want to share our five keys to corporate video success. At the bottom, you’ll see a video we recently finished that incorporates all five components.

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By Joel Rubin

ARDX founder Angela Reddix wanted to show her employees how much she appreciated them. So for the Norfolk company’s holiday party, she asked Rubin Communications Group to produce a video to showcase how well the firm’s 80 employees meet their daily mission: help the US Department of Health and Human Services explain complex healthcare regulations to health insurance companies, which then have to make the laws understandable to millions of consumers.

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After many weeks of brainstorming, designing and re-designing, the new RCG Web site is open for business.

We think it’s high time to polish our image and showcase our people, clients and services in a fresh way. Take a tour of our new online digs. Here’s what you’ll find:

  • Enhanced home page. See the latest news on RCG and our clients through a colorful slideshow; the photos and stories change often so make sure to come back and see what we’re up to.
  • Our new blog. Led by RCG’s Danny Rubin and Rachael Keshishian, the company blog will feature PR/communications strategies, RCG announcements and all kinds of creative ideas that make a blog worth reading.
  • Social feeds. Monitor RCG across a range of social media channels. We’re always posting, sharing, tweeting or re-tweeting about something.
  • Our services: From branding and advertising to comprehensive social media campaigns and SEO-driven research, RCG does it all.
  • Newsroom. If you see a news story about one of our clients, chances are we’re behind it. RCG clients want their stories told, and we have the tools, resources and relationships in media to make it happen

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