To avoid cavities this Halloween, make sure you listen to…a group of children?
That’s right! The RCG team created a video this week for our client the Virginia Dental Association as a timely and fun way to promote oral health. We recruited four dental “experts” to educate parents and their kids on candy and cavities.
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By Staff
Here’s the public relations reality:
You can talk all day about your company and the great work it does.
Or you can sit people down for three minutes and SHOW them what you’re all about.
The RCG University idea began, like most of ours do, around the table in staff meeting.
Danny volunteered to lead the inaugural program on “Content Marketing” on August 7. The lunch booked up quickly, and the attendees loved it. When we announced the LinkedIn seminar for this September 4, it booked up within a week!
A public relations disaster in a public restroom: a soap dispenser with no soap, a dirty countertop or worst of all, an empty toilet paper roll.
We shudder at the thought.
But not all public bathrooms are doing it wrong! There are plenty of people who take their facilities above and beyond in cleanliness and design to offer patrons a positive experience. That’s why RCG created the Best Restroom Contest for our client, Cintas, and its hygiene division.
By: Lauren Ambrose, RCG Intern
Earlier this week, I stopped to grab my daily coffee and slid one of the bright green Starbucks sleeves onto my cup. On it was a quotation from Oprah Winfrey that read, “No experience is ever wasted. Everything has meaning.”
As I leave RCG after my summer internship, the quote had a lot of relevance to me. From writing to editing to tagging along at events, I have learned first-hand what it means to do meaningful work in public relations — work that exudes passion and makes a difference in the community. Here are the eight lessons I have learned in my time as the RCG intern:
By Staff
Every Monday morning, our staff sits down with coffee, breakfast and ideas. We take turns going around the table and discussing where we are on projects, what’s on the grid for this week and what we can do for our clients.
This week we happened upon the topic of a recent PR Tactics article about Corporate Social Responsibility, which is a company’s obligation to conduct its business in a manner that positively impacts its community. At RCG, we take this role seriously; each of us volunteers our public relations knowledge for pro-bono work.
By Staff
This week’s post comes from News To Live By, the blog written by RCG Account Manager Danny Rubin. News To Live By highlights the career advice “hidden” in the latest headlines.
Use Danny’s simple method to quickly sharpen any public relations or marketing project.
By RCG Staff
On Sunday, January 19, RCG’s Danny Rubin put out a call to the Hampton Roads “paparazzi,” and it worked like a charm.
