Clients often ask how we do it all. No day is “normal.” It takes planning and a lot of teamwork to get the job done and do it well. Luckily, our team features experienced PR professionals who care deeply about our work. Without each member, there’s no way we’d be able to provide the quality service we do.
Curious about an average day for an RCG account manger? Here’s a quick look at a “normal” day for me, specifically June 23, 2015.
This week we spotlight Ashley Martin, RCG senior account manager and indispensable member of our team.
1. How did you get started at RCG?
I was working at a marketing firm in Orlando but looking for a change and excited about the possibility of moving back to Hampton Roads. What drew me to RCG was the fact that we’re locally focused. I previously dealt with national and international clients, but I prefer to be involved and build relationships in my community. The fact that community involvement is strongly encouraged here is also a huge plus.
My first two clients were the Virginia Beach Rescue Squad Foundation and Cintas Corporation, which I continue to represent today. It’s hard to believe it’s been nearly eight years.
By Amanda Gladstone, RCG Intern
Content marketing is a huge part of the work we do at RCG. That’s why we had to showcase this article from Public Relations Tactics, one of our favorite online destinations.
In the article called The Standout Search: Creating Smarter Content to Generate Bigger Results by Stephen Dupont, APR, the author argues your content must make a great first impression on the customer or client.
Major points from the article:
First impressions are everything, and it is vital to ensure that your content makes the most memorable impression. Instead of focusing on quantity, focus on the content’s originality, relevance, credibility and ability to provide the solution the consumer needs.
By Joel Rubin
Lyon Shipyard in Norfolk is always on the lookout for new talent to work in its shops, in its dry-docks and on the Navy and commercial vessels that are its bread and butter.
To put its best foot forward and show the diversity among its more than 200 employees, we suggested a 3-minute video for the web and played at corporate events.
At RCG, we pride ourselves on working well with others. It doesn’t matter if you’re a large corporation, nonprofit or small start-up in Virginia Beach, Norfolk, Chesapeake or throughout Hampton Roads. Once you’re a client, you have our attention.
Sometimes clients come to us and have never worked with a professional public relations agency. Or done any organized marketing. At all. These clients find us to be excellent teachers.
Being Meyera Oberndorf’s “confidante,” as Kerry Dougherty over-described me in The Virginian-Pilot, did have its perks. It gave me access not just to what was happening in her unique life, and how she somehow managed to keep it altogether, but also what it took to be a political survivor in a city that was used to not having a mayor for four consecutive years, much less five consecutive terms.
by Danny Rubin
You might be thinking: how do I land my company in the news?
Sometimes the answer sits on the calendar. An editorial calendar, that is.
In every room around our office, you’ll see the RCG logo.
It’s on our business cards, letterhead and envelopes. If you dig deep into our supply closet, you’d find the logo on notepads, folders, thank you cards, polo shirts and probably a magnetic nametag or two.
Not every story has a deadline of today.
It’s often hard to tell clients that the media will (hopefully) get something on the air or in print eventually, particularly when bosses or board members breath down their necks. (more…)
By: Jessica Bensten
Here’s a humorous look at graphic design, and why your business should be using a professional for marketing and public relations materials.
For more information on how to get started with our professional creative team, call us at 456-5212 or RCG Creative Services Director Jessica Bensten at jessica@rubincommunications.com.
