Tag: Media Coverage

By Rachael Keshishian

Clients often ask how we do it all. No day is “normal.” It takes planning and a lot of teamwork to get the job done and do it well. Luckily, our team features experienced PR professionals who care deeply about our work. Without each member, there’s no way we’d be able to provide the quality service we do.

Curious about an average day for an RCG account manger? Here’s a quick look at a “normal” day for me, specifically June 23, 2015.

(more…)

By Jessica Bensten

Over the last decade, things have changed quite a bit in public relations and marketing.

Back in 2005, reporters and editors were the judge and jury when it came to what got covered. It was either convince the media your client’s story was worth their attention or there was no story.

(more…)

The Virginia Dental Association (VDA) and its foundation had a big week of statewide press coverage February 23-27.

(more…)

by Danny Rubin

You might be thinking: how do I land my company in the news?

Sometimes the answer sits on the calendar. An editorial calendar, that is.

(more…)

A public relations disaster in a public restroom: a soap dispenser with no soap, a dirty countertop or worst of all, an empty toilet paper roll.

We shudder at the thought.

But not all public bathrooms are doing it wrong! There are plenty of people who take their facilities above and beyond in cleanliness and design to offer patrons a positive experience. That’s why RCG created the Best Restroom Contest for our client, Cintas, and its hygiene division.

(more…)