Bonus article: 50 Lunch and Learn Food Ideas from EZCater!
You lunched. You learned. And you know what? We did too.
RCG University’s fall semester will come to a close on Thursday, December 4. We decided to take a break during the winter months, but keep an eye out for spring courses.
Before we put the fall “semester” behind us, it’s important to assess our performance.
What did we do well? What needs improvement?
Here are four lessons we learned from our own “Lunch & Learn” series. Apply them at your own company!
1. Take a good idea and run with it. Our lunches weren’t meant to bring in immediate revenue. We offered them for free…remember? We created the “Lunch and Learn” series to make new contacts, reach out into the community and begin the conversation. Grade: A+
2. Choose interesting topics. When you put the RCG team in a brainstorming session, it doesn’t take long for the creative juices to flow. We chose to present on content marketing, LinkedIn, brevity, crisis communications and nonprofit marketing. We packed the room with every session so we know we chose the right themes.
Where do your customers struggle? What don’t they understand? Those are the topics you need to cover. Grade: A
3. AV equipment. Womp, Womp. It happens to the best of us. And there’s nothing quite like that sinking feeling in the pit of your stomach when technology doesn’t work. When our projector screen failed us at a particular “Lunch and Learn” session, we had a plan B and recovered. Still, right after the session ended we decided to upgrade our tools to be 100% ready the next time. Grade: B-
4. Leave time for questions. Sometimes an hour goes by way too fast. In a room of business professionals with varying stages of marketing knowledge, we found the hour would end before we could take real-world questions. Like any good professor, we’re more than happy to chat outside of class. Give us a call to set up a meeting to see how we can provide our services for your company. Grade: B
Thank you for all who participated in in our inaugural “Lunch and Learn” series!
