The Virginia Dental Association (VDA) and its foundation had a big week of statewide press coverage February 23-27.
Tag: hampton roads
by Danny Rubin
You might be thinking: how do I land my company in the news?
Sometimes the answer sits on the calendar. An editorial calendar, that is.
Today’s post is the first in our “Meet the Team” series. We’re shining the spotlight on our newest employee, Account Manager Jennifer Hill, who comes all the way from New York City!
Not every story has a deadline of today.
It’s often hard to tell clients that the media will (hopefully) get something on the air or in print eventually, particularly when bosses or board members breath down their necks. (more…)
By: Jessica Bensten
Here’s a humorous look at graphic design, and why your business should be using a professional for marketing and public relations materials.
- Just because Microsoft Word, PowerPoint and Publisher allow you to design, doesn’t mean you should. Put the textbox down.
- Professional designers can help you avoid pitfalls with a printer. Ever had the most beautiful royal blue artwork come back as a purple brochure? We know what to do.
- Give your ideas to a designer, and they can morph into something even better than you imagined.
- The shelf life of a good piece makes the investment worth it.
- People can tell the difference. Get a nice brochure in the mail? You’ll stop and look at it. Drive by a catchy billboard? You’ll chuckle and remember. And when your professional, polished ad sits beside an amateur one in the newspaper, people take notice.
- Sometimes it’s hard to tell the resolution of a photo until it’s too late. That’s not the case when you work with professionals – they know what 300 dpi looks like.
- You’ll be proud of the artwork. Instead of making excuses when you lay down the business card printed at home and apologizing that you don’t have “real cards” done yet…you’ll get compliments.
- When a charity asks you to forward a vector version of your logo to put on a banner or a high res PDF of the most recent ad…you’ll actually have all those things!
- When it comes to business, most people judge the book by its cover. Make sure people judge your marketing (i.e. website, brochure, logo, ads, etc.) in favorable light.
- We’ve been doing graphic design a long time. Just trust us.
For more information on how to get started with our professional creative team, call us at 456-5212 or RCG Creative Services Director Jessica Bensten at jessica@rubincommunications.com.
The RCG University idea began, like most of ours do, around the table in staff meeting.
Danny volunteered to lead the inaugural program on “Content Marketing” on August 7. The lunch booked up quickly, and the attendees loved it. When we announced the LinkedIn seminar for this September 4, it booked up within a week!
By Danny Rubin and Jessica Bensten
Are you starting a new business from the ground up or opening a location in Hampton Roads? The team at Rubin Communications Group excels at getting a company up to speed in all phases of marketing and communications.
We created a seven-step process to ensure you are ready to showcase your business and capture invaluable media coverage about the big opening.
(more…)
By RCG Staff
On Sunday, January 19, RCG’s Danny Rubin put out a call to the Hampton Roads “paparazzi,” and it worked like a charm.
By Danny Rubin
Time and again, we see business owners who create a corporate video to promote the work they do and the proud employees who help them. We think videos are a terrific marketing tool that will “sell” for you, even if you’re not in the room when someone watches.
That being said, we often observe people create videos with all the wrong qualities and what could have been a memorable product falls flat. Very flat.
That’s why we want to share our five keys to corporate video success. At the bottom, you’ll see a video we recently finished that incorporates all five components.
