By: Jessica Bensten

A ribbon cutting is a symbolic ceremony celebrating the opening of a new business, location or venture. Did you get bored just reading that sentence? So did we.

If a grand opening or start to a new business is supposed to be a celebration, it should feel like one! The problem with standard ribbon cuttings, and groundbreakings for that matter, lies with a lack of imagination. Just because you have a giant pair of scissors and a handful of important people on the invite list doesn’t mean you’re using the opportunity wisely. And even though “it’s how we’ve always done it,” that isn’t a good reason to do the same lackluster thing again. This is your chance to reach the public and make them remember your organization. (more…)