By Staff
The trend in marketing and PR today is to lean heavily on “big data” and use every analytic tool in sight to maximize, optimize and fine tune a campaign. At RCG, we rely on Facebook insights and Google Analytics to show us which posts do the best and how we can increase engagement on clients’ web and social media pages.
When it comes to ROI for traditional PR, the answers aren’t always so cut and dry. How does a client know the investment is worth it?
