RCG Plays Role in 7 of Region’s Top 15 Stories of 2015

Tag: crisis communications

RCG Plays Role in 7 of Region’s Top 15 Stories of 2015

by RCG Chief Executive Officer Joel Rubin

When we read the January 4th issue of Inside Business, we saw the previous year pass before our eyes.

Of the magazine’s 15 top stories of 2015, we were involved in one way or another with seven.

(Inside Business lists each story one at a time on its website.)

#1 — Virginia Beach’s adoption of a series of agreements to allow construction of an 18,000-seat capacity arena near the Oceanfront. On behalf of developer ESG, we were involved practically from day one providing a host of services including: (more…)

4 Tips to Host an Effective Lunch & Learn Series

Bonus article: 50 Lunch and Learn Food Ideas from EZCater!

You lunched. You learned. And you know what? We did too.

RCG University’s fall semester will come to a close on Thursday, December 4. We decided to take a break during the winter months, but keep an eye out for spring courses.

Before we put the fall “semester” behind us, it’s important to assess our performance.

What did we do well? What needs improvement?

Here are four lessons we learned from our own “Lunch & Learn” series. Apply them at your own company!

1. Take a good idea and run with it. Our lunches weren’t meant to bring in immediate revenue. We offered them for free…remember? We created the “Lunch and Learn” series to make new contacts, reach out into the community and begin the conversation. Grade: A+

2. Choose interesting topics. When you put the RCG team in a brainstorming session, it doesn’t take long for the creative juices to flow. We chose to present on content marketing, LinkedIn, brevity, crisis communications and nonprofit marketing. We packed the room with every session so we know we chose the right themes.

Where do your customers struggle? What don’t they understand? Those are the topics you need to cover. Grade: A

3. AV equipment. Womp, Womp. It happens to the best of us. And there’s nothing quite like that sinking feeling in the pit of your stomach when technology doesn’t work. When our projector screen failed us at a particular “Lunch and Learn” session, we had a plan B and recovered. Still, right after the session ended we decided to upgrade our tools to be 100% ready the next time. Grade: B-

4. Leave time for questions. Sometimes an hour goes by way too fast. In a room of business professionals with varying stages of marketing knowledge, we found the hour would end before we could take real-world questions. Like any good professor, we’re more than happy to chat outside of class. Give us a call to set up a meeting to see how we can provide our services for your company. Grade: B

Thank you for all who participated in in our inaugural “Lunch and Learn” series!

RCG University Presents FREE Fall Public Relations Lunch Series

The RCG University idea began, like most of ours do, around the table in staff meeting.

Danny volunteered to lead the inaugural program on “Content Marketing” on August 7. The lunch booked up quickly, and the attendees loved it. When we announced the LinkedIn seminar for this September 4, it booked up within a week!

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lessons in crisis communications

Lessons in Crisis Communications from the Town Center Shooting

by Joel Rubin, APR

Founder and CEO, Rubin Communications Group

Fortunately, we don’t have a crisis every day in Hampton Roads. We often bemoan the fact that we are not major league in sports, but we also do not have many major-league emergencies either – political, criminal, natural or otherwise. Unfortunately, we do have our share of tragedy and turmoil and on occasion, clients ask Rubin Communications Group to be the go-between with the outside world.

So it was on Sunday morning June 23. The attorney for Guadalajara at Town Center in Virginia Beach contacted me for assistance. He told me someone had shot and killed a man and wounded four others outside the restaurant nine hours earlier. That’s all he knew and all, I would learn, police reported at the time. I drove to Guadalajara and met the owner, Jerry Rodriguez, who was in his office rewinding surveillance tape, looking, as police had done earlier that morning, for images of the victim or possibly the perpetrator walking in or out of his establishment sometime before it closed at 1:30 am. There was no sign of either person.

(more…)

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