You know the expression, “It’s not what you say but how you say it”?
The maxim applies 100 percent to the world of public relations. We strive to hit the right tone with our corporate videos because the client needs the finished product to evoke a certain feeling. The wrong vibe could distract or, worse yet, spoil the intended purpose of the project.
By Staff
Here’s the public relations reality:
You can talk all day about your company and the great work it does.
Or you can sit people down for three minutes and SHOW them what you’re all about.
By Danny Rubin
Time and again, we see business owners who create a corporate video to promote the work they do and the proud employees who help them. We think videos are a terrific marketing tool that will “sell” for you, even if you’re not in the room when someone watches.
That being said, we often observe people create videos with all the wrong qualities and what could have been a memorable product falls flat. Very flat.
That’s why we want to share our five keys to corporate video success. At the bottom, you’ll see a video we recently finished that incorporates all five components.
By Joel Rubin
ARDX founder Angela Reddix wanted to show her employees how much she appreciated them. So for the Norfolk company’s holiday party, she asked Rubin Communications Group to produce a video to showcase how well the firm’s 80 employees meet their daily mission: help the US Department of Health and Human Services explain complex healthcare regulations to health insurance companies, which then have to make the laws understandable to millions of consumers.
