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Tag: chesapeake
Fall has arrived, which means it’s time to trade your summer apparel for jeans and sweaters. Whether you are into the Halloween spirit, look to enjoy the fall weather with live music and food or want to dive into some arts and crafts, there’s always something going on.
Here at Rubin Communications Group, we also slow down to enjoy the beauty of the fall season. We asked our staff to share their favorite fall events.
You know the expression, “It’s not what you say but how you say it”?
The maxim applies 100 percent to the world of public relations. We strive to hit the right tone with our corporate videos because the client needs the finished product to evoke a certain feeling. The wrong vibe could distract or, worse yet, spoil the intended purpose of the project.
By Joel Rubin
For the past couple years, Joel Rubin and the team at Jpixx Video in Virginia Beach have been telling some great stories about young people who have found their callings in the shipyard trades.
They have produced what they call “SMART Choice” videos for the Southeast Maritime and Transportation Center, based at Tidewater Community College in Virginia Beach, which promotes apprentice programs and other educational pathways into those jobs. (more…)
By Joel Rubin
Lyon Shipyard in Norfolk is always on the lookout for new talent to work in its shops, in its dry-docks and on the Navy and commercial vessels that are its bread and butter.
To put its best foot forward and show the diversity among its more than 200 employees, we suggested a 3-minute video for the web and played at corporate events.
At RCG, we pride ourselves on working well with others. It doesn’t matter if you’re a large corporation, nonprofit or small start-up in Virginia Beach, Norfolk, Chesapeake or throughout Hampton Roads. Once you’re a client, you have our attention.
Sometimes clients come to us and have never worked with a professional public relations agency. Or done any organized marketing. At all. These clients find us to be excellent teachers.
By Staff
Every Monday morning, our staff sits down with coffee, breakfast and ideas. We take turns going around the table and discussing where we are on projects, what’s on the grid for this week and what we can do for our clients.
This week we happened upon the topic of a recent PR Tactics article about Corporate Social Responsibility, which is a company’s obligation to conduct its business in a manner that positively impacts its community. At RCG, we take this role seriously; each of us volunteers our public relations knowledge for pro-bono work.
