A public relations disaster in a public restroom: a soap dispenser with no soap, a dirty countertop or worst of all, an empty toilet paper roll.
We shudder at the thought.
But not all public bathrooms are doing it wrong! There are plenty of people who take their facilities above and beyond in cleanliness and design to offer patrons a positive experience. That’s why RCG created the Best Restroom Contest for our client, Cintas, and its hygiene division.
It’s everyone’s favorite time of year – Canada’s Best Restroom Season!
In preparation for the annual contest on behalf of my client Cintas, I took the time to educate myself on Canada’s new anti-spam legislation (CASL) that went into effect on July 1. Corporations that violate the law are threatened with fines from $1 to $10 million, so I reached out to my contacts at the Canadian Public Relations Society, read and researched articles online and talked to CASL experts across Canada to be sure I remained in compliance. It’s important to stay up on industry information and protect my client from unintentionally breaking the law.
