By Staff

For over 20 years, RCG Founder Joel Rubin has worked with companies to train their teams on how to communicate with reporters — particularly when the company deals with a crisis.

We had Joel explain his philosophy for best practices in a crisis in this short video. Enjoy!

Hopefully, your company won’t need Joel’s tips, but the reality is every organization is vulnerable to a crisis and it’s important to be prepared. In addition to creating a plan for when a crisis occurs, here are a few best practices to manage your company’s online reputation and avoid a crisis before it strikes.

1. Monitor online comments and reviews on social media and your website. Always respond to questions and negative comments without lashing out or arguing.

2. Set up Google Alerts with keywords for your company. The alerts keep you in the know when the media mentions you or your company by name.

3. Create a standard for your employees on social media and provide guidelines so employees know what’s acceptable to say and what’s not. Remember: even an unpaid intern can bring a business to its knees with one errant tweet. Make sure your people understand the rules.

Would you like Joel to meet with your team and train people to deal with the media during a crisis?

Email RCG Vice President Danny Rubin at danny@rubincommunications.com and let us know!