When we met a three-legged dog named Sam who competes in long-jump competitions, we knew we had a great story on our hands.

We pitched the media about Sam as a way to promote the upcoming Care-A-Lot Pet Supply Extravaganza — which featured the popular DockDogs jumping competition — and the media responded in a big way.

We landed TWO front-page newspaper stories, one in The Virginian-Pilot and the other in The Daily Press.

Check out the coverage below!

The Daily Press (covers Hampton, Newport News and Williamsburg)

The Virginian-Pilot (covers Virginia Beach, Norfolk, Chesapeake, Suffolk and Portsmouth)