To avoid cavities this Halloween, make sure you listen to…a group of children?

That’s right! The RCG team created a video this week for our client the Virginia Dental Association as a timely and fun way to promote oral health. We recruited four dental “experts” to educate parents and their kids on candy and cavities.

In the short web video (1:40), child actors wear white jackets and gloves to impart advice like:

• “Candy is not dinner. Your sons and daughters need a healthy meal before they go chocolate hunting.”
• “Have you ever considered giving out something healthier to those ghosts and goblins, like raisins or pretzels?”
• “I know candy corn SOUNDS like a vegetable, but that stuff is pure sugar!”

Click here to watch the video on YouTube.

On behalf of the VDA, RCG and our good friend Jon Abrahams of Jpixx produced the video in coordination with Hurrah Players, a theater troupe based in Norfolk. The children perform throughout the year with Hurrah Players and were excited to “play dentist” for the production.

“Halloween is a great opportunity for the VDA to educating the public about oral health,” says Dr. Michael Link, president of the VDA. “We think kids posing as dentists and lecturing parents on Halloween candy is a fun way to make our point.”

Heed the advice of Dr. Molly Jean this and every Halloween!

The Public Relations Lesson

The Halloween video is part of the VDA’s larger mission to talk with Virginians about oral health and the connection to overall health. We used the timeliness of the candy-filled holiday to gain the VDA positive PR and awareness across the state.

How can your company or organization use the seasons or holidays to generate positive press?

If you want to brainstorm, email me (danny@rubincommunications.com) and let’s talk!