Clients often ask how we do it all. No day is “normal.” It takes planning and a lot of teamwork to get the job done and do it well. Luckily, our team features experienced PR professionals who care deeply about our work. Without each member, there’s no way we’d be able to provide the quality service we do.
Curious about an average day for an RCG account manger? Here’s a quick look at a “normal” day for me, specifically June 23, 2015.
6:45 a.m. — The day begins. Check emails and get ready for a busy day in (and out) of the office.
8:30 a.m. — Breakfast on the go, coffee, accompanied by a call with ACCESS College Foundation in preparation for its big luncheon that day to honor high school grads who received ACCESS college scholarships.
9:00 a.m. — At the office. More coffee. Review the shot list with the photographer contracted for the ACCESS event. Hop into a team briefing on the event and review the Q&A with author Wes Moore following the luncheon, which an RCG team member will moderate.
9:30 a.m. — Press releases are sent out to the local media, followed by phone calls to the TV stations to be sure they have and understand all the information sent over for the big ACCESS lunch. This includes a final pitch in hopes that they come out and cover the event.
10:00 a.m. — Call with Westminster-Canterbury, an active senior community in Virginia Beach. for a final review of its “Brain Fitness” event later that afternoon. I’ve set up an interview with the day’s brain fitness expert on WHRV’s “Hearsay with Cathy Lewis” so we review talking points and make sure the client is comfortable with the questions and information.
10:30 a.m. — On the way to the Convention Center for the ACCESS luncheon. I shoot photos with my Nikon to send to the TV stations later that day. WAVY will use these on the 4 p.m. newscast. We facilitate interviews with ACCESS representatives and FOX43 who is covering the event and check in with reporter Virginia Lascara, who’s writing about the event for Inside Business.
The Access College event registration table was all smiles.
12:30 p.m. — Drive over to Westminster-Canterbury on Chesapeake Bay for the “Brain Fitness Day” featuring Dr. Paul Nussbaum, the keynote speaker. Quick briefing with the photographer and videographer before the doors open for the event. Sound check and equipment set up.
1:00 p.m. — Doors open and brain-healthy food is served by the Westminster dining team. Again, a professional photographer and I shoot pictures so I can send them in a timely manner to the TV stations. These will be used on WTKR and WVEC’s websites later that day. Before the keynote speaker walks on stage, we conduct an interview with him for video we’re producing called “Westminster Wellness for Life.”
2:00 p.m. — The event begins, and the photographer continues to shoot photos. Videographer also records the speaker for additional sound bites.
3:00 p.m. — Our videographer shoots footage of brain fitness activities taking place outside. Yoga, Tai Chi and croquet are just a few. It’s hot out so we only have a few minutes to get our shots. This footage will also be used for the “Wellness” video.
We couldn’t have asked for a better turnout for Brain Fitness day at Westminster-Canterbury.
4:00 p.m. — It’s time for media follow-ups. I upload photos to my laptop, do a quick edit and choose the best ones to send to print and broadcast media. More follow-up calls as I push for TV news and print coverage of both events.
5:00 p.m. — Today’s focus was on ACCESS College Foundation and Westminster-Canterbury, but there are other clients who need our services too. I wrap up with answering emails, writing content for the web and social media, and scheduling meetings for the coming days.
6:30- 11 p.m. — Finally time for the gym, dinner and SLEEP.
That’s my “day in the life” in PR. How can I get to work for your team?
Email me at rachael@rubincommunications.com and let’s talk!
