By Amanda Gladstone, RCG Intern

Content marketing is a huge part of the work we do at RCG. That’s why we had to showcase this article from Public Relations Tactics, one of our favorite online destinations.

In the article called The Standout Search: Creating Smarter Content to Generate Bigger Results by Stephen Dupont, APR, the author argues your content must make a great first impression on the customer or client.

Major points from the article:

• Highlight Keywords and Search Terms: Ensure that your content uses terms consumers type when they search online for the product or service. Don’t hold back from checking out the competition. You should know how your industry is being marketed so you can offer higher quality content.
• Solve Problems: Be the resource your consumers need. The goal of your content should be angled towards providing the most accurate and easy-to-access solutions.
• Tap into an Emerging Trend: The social sphere is your friend. Rely on upcoming trends to draw more relevance between your consumers and your product.
• Offer a Range of Content: Content is lovable in all shapes and sizes. So create material of different lengths to allow consumers to use what works best for them.

First impressions are everything, and it is vital to ensure that your content makes the most memorable impression. Instead of focusing on quantity, focus on the content’s originality, relevance, credibility and ability to provide the solution the consumer needs.