Lights, camera, action!

We’re excited to assist the Virginia Dental Association with a public relations campaign called “Open Wise.” The centerpiece of the effort is a series of online videos to educate and entertain people across the Commonwealth.

Right now, we’re busy creating the 30-second commercials, which will serve as “pre-roll” advertising on blogs and newspaper websites here in Virginia.

In total, we’ll run 12 videos online — four feature colorful animation and eight showcase VDA member dentists as they dispense critical oral care information.

Many thanks to John Kinhart for his expert animation skills. Check out of the finished product and then look for more animated videos online throughout the summer.