The kickoff to a venture doesn’t even have to involve ribbons at all. I know. It’s a lot to take in.

A few years back, contractors demolished the old Coliseum Mall and built the Peninsula Town Center in its place. The new shopping center needed an original public relations strategy to alert the community to its opening. RCG suggested putting a large countdown clock on the property to generate anticipation. At the grand opening event, we arranged for a former space program engineer from nearby NASA Langley Research Center, whose late wife was the Mayor of Hampton when Coliseum Mall opened in 1973, to lead the countdown to zero.