The Mulrain family arrives in style.

A homecoming parade came to Chesapeake on Saturday, March 30, 2019 but not the kind you might expect.

That’s because members of the Porsche Club of America – First Settlers Region drove 20 Porsche sport cars up and down Marcus Street in the Crestwood area of Chesapeake to celebrate the Mulrain family as new homeowners through Habitat for Humanity of South Hampton Roads.

Once the Rubin Communications Group team learned about the Porsche Club’s involvement, we knew we had a golden media opportunity. We put out the word to our contacts at the TV news stations and newspapers and the response was immediate.

We landed coverage from the local newspaper and received mentions seven times on local TV news:

• The Virginian-Pilot
• WTKR NewsChannel 3 (CBS affiliate) and its sister station WGNT
• WVEC Channel 13 (ABC affiliate)