RCG has a history of giving back to the community on a variety of worthy causes. Each member of the team has a passion for their charity, and the skills we use everyday at work come in handy when we’re helping others in the community. Read below to find out what we’re doing.
Ashley adopted the Roc Solid Foundation as her pro-bono client, assisting them with PR and social media efforts. The Chesapeake-based organization provides programs for kids battling cancer and is best known for its Play It Forward initiative, which has constructed more than 60 playsets for pediatric cancer patients throughout the southeastern U.S. Each Roc Solid project presents a great story to tell, from the children’s brave journeys to the generous, hardworking volunteers who step in to bring smiles to their faces. Ashley is also on the board of the Public Relations Society of America Hampton Roads Chapter, as well as the “PR for PRSA” chairperson. In this role, she publicizes the organization’s many events and recently participated in the United Way “Day of Caring” initiative, which resulted in national recognition for the chapter through the “PRSA Serving America” program.
Rachael uses her social media and public relations experience to help with marketing and fundraising for Young Audiences of Virginia (YAV), an organization that integrates the arts to teach core curriculum such as reading, math and other classroom lessons for students of all ages. The workshops and performances are geared to students of all ages, and so far have reached over a quarter of a million children across Virginia.
Jessica serves on the Family Advisory Council for the CHKD NICU with other parents who help the staff with new initiatives. As a group, they give seminars to residents and doctors, organize the NICU reunion and put together survival kits for new families. Jessica also advises on communication tactics within the unit.
Jessica’s son Jackson is a childhood cancer survivor, who spent a 14 grueling months receiving treatment including chemotherapy, radiation, stem cell transplant, multiple surgeries and immunotherapy at CHKD. Her daughter Abby, born after Jackson was once again healthy and thriving, was born over 15 weeks early and spent 104 days in the NICU as a micropreemie.
Danny brings his PR experience to the marketing committee at the Foodbank of Southeastern Virginia. The committee is a handful of PR and marketing professionals who develop marketing materials and an overall strategy to help the Foodbank fulfill its mission of eliminating hunger. Right now, Danny is working on a video series that explains the tremendous work done everyday inside the Foodbank. As we head into the holiday season, the Foodbank figures prominently in Hampton Roads and volunteers are working non-stop to ensure everyone has food on the table.
