By Lauren Ambrose, RCG Intern
Extra, Extra! Read all about it…or not?
In a study released this week on Poynter.org, newspaper readership is dwindling and so are the people who provide the content.
The newspaper industry lost over 1,300 full-time editorial professionals in 2013. As newspaper revenues continue to decline in 2014, total newsroom employment has fallen to roughly 37,000. That’s a 35% drop from its peak of 56,900 in 1989.
All these stats are sad news for the avid newspaper readers here at Rubin Communications.
How do people receive news these days? According to The American Press Institute and Associated Press, here’s what we found:
- The average American uses a total of 4 different devices/technologies to discover news (internet, cell phone, tablet, etc).
- While many people “like” and “share” news on social media, it is one of the least-trusted means of discovering news.
- Television remains one of the most popular ways to discover information about a breaking news story and less time-sensitive topics (i.e. technology, health, social issues, art).
- People are more likely to trust information that comes directly from a news organization, such as a newspaper, website or newswire.
- Over 60% of Americans continue to choose print newspapers and magazines for their news, alongside television, radio and laptops/computers.
- Overall, where people go to learn about events and how they get there depends a lot on the topic and speed of a story.
We want to know—what are your thoughts on these findings? Let us know in the comments below!