By Staff

Here’s the public relations reality:

You can talk all day about your company and the great work it does.

Or you can sit people down for three minutes and SHOW them what you’re all about.

That’s the idea at The SMART Center in Virginia Beach, a National Science Foundation funded initiative headquartered at TCC in Virginia Beach. Its goal is to interest more students, veterans and career changers in opportunities in the ship repair, port operations and transportation logistics fields. Employees in the trades are aging and individuals who like to work with their hands can become electricians, pipe fitters, sheet metal workers and welders as well as work on oceangoing and so-called “brown water” vessels.

People can even work on yachts. Check out our new SMART video, which focuses on a young man rising through the ranks at Ocean Marine in Portsmouth.

Why the SMART video is effective public relations:

• Demonstrates why SMART is helping local companies and our region
• Covers a range of topics in a visual, compelling way (perhaps more engaging than a 500-word article)
• Allows the SMART mission to come “alive” and seem real for people who watch the video
• Creates a resource people can share with groups and other leaders in the field

A sharp corporate video is a terrific marketing tool. It helps in presentations, at trade shows and enhances your website. Plus, a smartly-crafted video gives you the ability to say at any time: “Rather than tell you about our company, let me show you.”

Rubin Communications and our partner Jpixx continue to make SMART profile videos too. Here are a few others.

Is it time your company produced a video to share what you’re all about?

Email RCG Vice President Danny Rubin at danny@rubincommunications.com and let’s start the conversation.